Since platform and promotion has become so important today for selling books or getting a book deal with a publisher, the big question that many writers have is how do you do this? How do you gain that visibility in a time when there is so much clutter from millions of self-published books and celebrity has become the coin of the realm? Here … [Read more...]
Are you unsure of how to make yourself and your service well known, liked and trusted? Have you tried social media conversations without getting a bite or sales yet? If you are perplexed as to why what you're doing is not working, there's a reason – maybe several reasons. My 13 years online have taught me one thing. That books and blog posts … [Read more...]
According to the Book Business blog and GalleyCat website (and probably a few score of other “hot media sources”), “Amazon is the most lucrative ebook sales channel.” This is news? But… …notice they didn’t say the “best ebook sales channel” or the “smartest ebook sales channel?” Nope. In today’s marketplace Amazon is the … [Read more...]
Naturally, if you get publicity for yourself and your book, you expect sales to start ringing up. Sometimes they do, but just as often, they don't. Why? Because getting media exposure is just one element involved in marketing a book. When authors ask me, "I've been on the radio and in the newspaper, and it got me just three book sales, why am … [Read more...]
Self-publishing a book has been an option available for centuries to anyone who had the personal wherewithal or a benefactor to pay for the preparation and production of book products. Here in the 21st century, the Internet and social media have made it possible for creative people to raise funding for their own projects. A musician friend of … [Read more...]
The most important thing that an author needs to know, prior to self-publishing is the function of the ISBN and why it is so important that it be owned by the self-publisher. I recently gave a seminar at the Unicorn Writers Conference on this as well as many other of the “basics” of self-publishing. The seminar is only an hour and is presented … [Read more...]
The ebook is a hot topic at the writers’ conferences I attend. No matter what issue I’m addressing as a workshop leader, I get questions about publishing and marketing ebooks. For information about ebook publishing, let me direct you to the Internet. I got over sixty-eight million results when I did an Internet search using keywords, … [Read more...]
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