Welcome to the Coach's Corner! Recently one of our authors shared the twentieth rendition of a query letter he had prepared to send to an agent. His is an epic novel; a real piece of literature. I was reminded how difficult it is to summarize a story—any story—in just a few lines. The author shared his frustration at the process and how … [Read more...]
Before entering publishing full time, it was my pleasure to work for many years in advertising and marketing. A delightful career, the ad biz was frenetic and madcap, joyful and rewarding, highly creative and incredibly educational. Writing, designing, and producing a broad variety of printed items exposed me to new concepts, new technologies, new … [Read more...]
Welcome to the Coach's Corner! Wasn’t too long ago that large, traditional publishers held themselves to a higher, altruistic standard. They held the keys to publishing and controlled who was allowed the possibility of commercial success. Self publishing your own book was difficult and—for most folks—cost-prohibitive. “Big Publishing” … [Read more...]
Yes, I’m going to say it again—personality sells books. If you doubt it, begin a campaign to engage more people in conversation about your book and see what happens. Talk to people at a bus stop about it, show it to folks who are waiting in line at the grocery store, bring it up at business meetings and social events where appropriate, share it … [Read more...]
I just received an email from Ron Pramschufer at www.selfpublishing.com regarding a new player in the Self Publishing business called Kbuuk. Seems that they have developed apps that will enable you to design a cover for your book, upload your file and have it converted to an epub. They also have other tools for marketing but you have to subscribe … [Read more...]
You want to make a difference in people's live, you are researching a topic and becoming an expert. You want to give your audience answers to their questions on your topic. You want to attract new clients, brand yourself or business, or maybe you want to write a novel to educate and entertain. You resist! You have doubts. It takes too long. You … [Read more...]
Since platform and promotion has become so important today for selling books or getting a book deal with a publisher, the big question that many writers have is how do you do this? How do you gain that visibility in a time when there is so much clutter from millions of self-published books and celebrity has become the coin of the realm? Here … [Read more...]
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