Looking for a Literary Sideline to Supplement Your Writing Income?
Consider Leading "Bookstore Tourism" Road Trips!
Making a living as a professional writer often means finding
part-time or temporary non-writing jobs to supplement your income.
It's sad but all too true.
So, when the need arises, do you look for a gig that's related to
your chosen profession, such as teaching a writing class or proofreading
a local magazine? Or are you forced to take what you can get, like
flipping burgers or moving pianos?
Whichever group you happen to find yourself in, here's a literary
sideline you may want to consider, particularly if you're a frequent
traveler and like to explore local bookstores when you're visiting
another town (and what writer doesn't?):
Why not lead a "Bookstore Tourism" road trip?
Bookstore Tourism is a hot new travel niche for bibliophiles that
started out as a grassroots effort to promote independent bookstores and
support literacy efforts. It encourages booklovers to organize
day-trips and other literary outings to cities and towns with
interesting, fun and unique bookshops that people in their own
communities may not get to visit regularly.
In 2003 and 2004, I led six sold-out "bookstore adventures" to New
York City and Washington, DC for two colleges in central Pennsylvania.
I made some money as the organizer and tour guide, but I got something
else out of the bargain: based on this experience, I wrote a how-to book
called -- naturally -- "Bookstore Tourism: The Book Addict's Guide to
Planning & Promoting Bookstore Road Trips for Bibliophiles & Other
Bookshop Junkies."
The guide tells readers -- and writers! -- how to plan bookstore
road trips with friends, schools, libraries and other organizations,
whether the group numbers 5 or 50. It provides numerous tips and easy,
step-by-step suggestions on how to research bookstores, arrange
transportation, publicize trips, and create brochures and other
promotional material. It also explains how communities with great indie
bookshops and other literary connections can use Bookstore Tourism as an
economic development tool to attract tour groups from other cities and
towns.
If you're a writer on the lookout for a part-time assignment, here are five easy ways to get on board and start leading Bookstore Tourism road trips:
1. Do a test-run: Plan a reconnaissance trip to the bookstores in
another town (no more than two or three hours away, preferably). Find
out what bookshops are there, including their specialties and exact
locations, and come up with a game plan to hit them all (some web
research beforehand will help). Jot down plenty of notes while you're
there because you'll want to share the information with future groups.
It takes a little work, but discovering new literary meccas is well
worth the initial effort.
2. Plan a group trip with an organization: Bookstore Tourism is a
perfect activity for reading groups, libraries, schools, colleges,
non-profits and many other organizations. Talk to these folks about
sponsoring a bookstore trip, and offer to organize and lead it for a
specified fee. Depending on the size of your gang, you can load
everyone into a couple of minivans, or, you can hire a tour bus for the
day. You can make it a members-only event or open it up to the
community as an outreach activity or fundraiser.
3. Combine your trip with other literary attractions: Many great "bookstore towns" offer tours of famous authors' homes. Others are
renowned as the settings of well-known books. Be sure to include these
literary sites in your travels, either before or after you visit the
local bookshops.
4. Partner with bookstores and other local businesses: Ask the
booksellers in your town how you can partner with them to create
Bookstore Tourism events, and hire yourself out as a consultant. Team
up with your local chamber of commerce, tour bus companies and travel
agents to attract out-of-town bibliophiles to your community. Consider
organizing "Bookstore Exchange Trips" with booklovers from other cities.
5. Start "Bookstore Adventure Clubs": Numerous adventure clubs
around the country focus primarily on outdoorsy events and even"adventure dining" at exotic restaurants. Tweak this idea a little by
getting the book-aholics in your community to form Bookstore Adventure
Clubs, and make literary road trips a monthly or even bi-weekly
activity!
Why not take the lead on this ground-breaking travel trend and establish yourself as the Bookstore Tourism expert in your town? It's a
great sideline for writers, and loads of fun for booklovers just like
you!
Larry Portzline, of Harrisburg, PA, is the author and publisher of "Bookstore Tourism: The Book Addict's Guide to Planning & Promoting
Bookstore Road Trips for Bibliophiles & Other Bookshop Junkies." For
more information, visit www.bookstoretourism.com.
|