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	<title>Publishing Basics... for the self publisher</title>
	<link>http://www.publishingbasics.com</link>
	<description>A Monthly Newsletter for the Small Press and Independent Self-Publisher &#124;&#124; Published by RJ Communications The Print Buyers' Alternative</description>
	<lastBuildDate>Mon, 15 Jun 2009 17:44:31 +0000</lastBuildDate>
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		<title>So what did you think about this year’s Book Expo America?</title>
		<description><![CDATA[So what did you think about this year’s Book Expo America? This year Book Expo was back in New York City for the first of five consecutive years.  As a New Yorker, I love the idea of not having to fly off to some exotic place like Chicago or LA but as an industry “insider”, [...]]]></description>
		<link>http://www.publishingbasics.com/2009/06/15/so-what-did-you-think-about-this-year%e2%80%99s-book-expo-america/</link>
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		<title>Yes, You DO Need an Editor</title>
		<description><![CDATA[I just finished compiling another issue of the SPAWN Market Update for the member area of the SPAWN website. That’s Small Publishers, Artists and Writers Network, www.spawn.org.
In so doing, I had occasion to check publishers’ guidelines, their announced calls for submissions and their press releases telling about some innovative new publishing options for authors. Guess [...]]]></description>
		<link>http://www.publishingbasics.com/2009/06/15/yes-you-do-need-an-editor/</link>
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		<title>The Benefits of Selling to Non- Bookstore Markets</title>
		<description><![CDATA[Special-sales marketing is the process of selling your books to individuals &#8212; or to professional buyers &#8212; in businesses other than bookstores. In non-bookstore marketing, a successful title is written in response to an identified need, is published in the form desired by the reader, then is properly priced, distributed and promoted directly to a [...]]]></description>
		<link>http://www.publishingbasics.com/2009/06/15/the-benefits-of-selling-to-non-bookstore-markets-2/</link>
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		<title>Online Publicity: Economic Survival Tips You Need to Know</title>
		<description><![CDATA[There is no denying that the economy is forcing people to redesign their promotional budget. The choices authors and experts have to make when it comes to PR have to be highly effective to make each dollar count. So how does an expert decide which strategy to implement when funds are scarce and sales are [...]]]></description>
		<link>http://www.publishingbasics.com/2009/06/15/online-publicity-economic-survival-tips-you-need-to-know/</link>
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		<title>MANAGING THE FEAR OF TALKING IN FRONT OF A GROUP OF PEOPLE</title>
		<description><![CDATA[Some authors and speakers have a hard time talking in front of a group of people.  As a result, here is a brief list of techniques that a person can use to help manage their fears of speaking in front of large groups of people.

A person should take a deep breath and try to find something [...]]]></description>
		<link>http://www.publishingbasics.com/2009/06/15/managing-the-fear-of-talking-in-front-of-a-group-of-people/</link>
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		<title>Three Steps On How To Sell Fiction Online With Keywords</title>
		<description><![CDATA[Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people [...]]]></description>
		<link>http://www.publishingbasics.com/2009/06/15/three-steps-on-how-to-sell-ficion-online-with-keywords/</link>
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		<title>#2: Why Isn&#8217;t My Website Making Money?</title>
		<description><![CDATA[ A few weeks ago I took on a client and offered to help boost her sales by redesigning her website. With her previous design, which had been up for several months, she had garnered no sales. We began our experiment, and within a short period of time started receiving positive feedback from visitors, an [...]]]></description>
		<link>http://www.publishingbasics.com/2009/06/15/2-why-isnt-my-website-making-money/</link>
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		<title>Write to Sell: Non-fiction Writing Fundamentals</title>
		<description><![CDATA[Successful book marketing requires that you first write a book that others want to read.  To help create that potential for success with your non-fiction book, focus on the following writing fundamentals:
Objective:  What is your reason for writing the book? What do you want readers to experience while reading it, and what do you want them [...]]]></description>
		<link>http://www.publishingbasics.com/2009/04/15/write-to-sell-non-fiction-writing-fundamentals/</link>
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		<title>During these bad economic times, do you still think it’s a good time to self publish a book?</title>
		<description><![CDATA[During these bad economic times, do you still think it’s a good time to self publish a book? Normally I wouldn’t write about the same subject twice within a year but a lot has changed since I first wrote about this in the October issue. If you pay too much attention to the fear mongering [...]]]></description>
		<link>http://www.publishingbasics.com/2009/04/14/during-these-bad-economic-times-do-you-still-think-it%e2%80%99s-a-good-time-to-self-publish-a-book/</link>
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		<title>Editing is a Process</title>
		<description><![CDATA[All authors and freelance writers do it. Some people get paid to do it. And without it, you are risking the big R—Rejection. What is it? Editing.
I’ve found over the years that editing is a process. When I edit my own work, especially a book manuscript, I go over it many, many times with different [...]]]></description>
		<link>http://www.publishingbasics.com/2009/04/14/editing-is-a-process/</link>
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