So what did you think about this year’s Book Expo America?

This year Book Expo was back in New York City for the first of five consecutive years. As a New Yorker, I love the idea of not having to fly off to some exotic place like Chicago or LA but as an industry “insider”, and no nonsense type realist, I am a bit skeptical at the motive behind the move. » Click here to read full article.

Yes, You DO Need an Editor

I just finished compiling another issue of the SPAWN Market Update for the member area of the SPAWN website. That’s Small Publishers, Artists and Writers Network, http://www.spawn.org. In so doing, I had occasion to check publishers’ guidelines, their announced calls for submissions and their press releases telling about some innovative new publishing options for authors. Guess what I read in these documents over and over and over again:» Click here to read full article.

The Benefits of Selling to Non- Bookstore Markets

Special-sales marketing is the process of selling your books to individuals -- or to professional buyers -- in businesses other than bookstores. In non-bookstore marketing, a successful title is written in response to an identified need, is published in the form desired by the reader, then is properly priced, distributed and promoted directly to a defined group of prospective customers. There are two major advantages of special sales over traditional bookstore marketing. These are control and segmentation.» Click here to read full article.

Online Publicity: Economic Survival Tips You Need to Know

There is no denying that the economy is forcing people to redesign their promotional budget. The choices authors and experts have to make when it comes to PR have to be highly effective to make each dollar count. So how does an expert decide which strategy to implement when funds are scarce and sales are so crucial? Here are five tips to consider when choosing your publicity strategy.» Click here to read full article.

Managing the Fear of Talking in Front of a Group of People

Some authors and speakers have a hard time talking in front of a group of people.  As a result, here is a brief list of techniques that a person can use to help manage their fears of speaking in front of large groups of people.» Click here to read full article.

Three Steps On How To Sell Fiction Online With Keywords

(Continued from last issue) Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better.» Click here to read full article.

#2: Why Isn't My Website Making Money?

"Walt’s Websites That Sell" Case Study #1: - The only way to take control of your life, raise your standard of living and move beyond merely surviving is to create your own unique product or service that you offer to increasing numbers of people in exchange for the things of value that you desire. This simple formula applies to countries as well as people. A self-sufficient economy has its own products or services of value to export to the world. Similarly, a self-sufficient individual has something of value to exchange in the global marketplace. That thing of value is based on your natural talent, skill, or interest-in other words, your passion! » Click here to read full article.