RON PRAMSCHUFER - Click here for bio

Do you have any plans for Book Expo America this year?

I have been exhibiting at Book Expo America since the McCormack Center, in Chicago, opened back in the middle '90s. The show evolved as did my own presentation in an effort to keep up with the changing times. This year’s Expo is being held in New York City. In line with my “don’t put your eggs in one basket” philosophy, Self Publishing, Inc. will offer authors a variety of ways to get their books in front of buyers. One of them should certainly fit your budget. » Click here to read full article.

CAROLYN MADISON- Click here for bio

Don’t Be Too Easily Impressed with Your “Editor”

“I left a message at the self-publishing company and an editor called me back …” or “I completed a form on the Web site, and the next day I got a call from an editor ...” or “My editor called and said ….” Comments such as these make me smile. And I hear them all of the time. The first reason I smile is because I am glad that so many people are happy to hear from editors. Growing up, I always thought editors were cool, because it seemed that people were usually interested in what editors had to say. » Click here to read full article.

FRED GLEEK - Click here for bio

After Your Book, Then What?

About fifteen years ago, I was doing a publishing seminar in New York City at a continuing education center called the Learning Annex. Before I got started, everyone stood up to introduce themselves. A lady in a front row stood up and told our group about the three books that she had published with a major New York publishing company. Then she proceeded to tell us about her day job. » Click here to read full article.

BURKE ALLEN - Click here for bio

Blowing Away the “Smoke and Mirrors” from Book Marketing: 5 Ways To Make Absolutely Sure You Maximize Your Marketing Dollars

I read with great interest SelfPublishing.com head Ron Pramschufer’s excellent piece in the January 2010 Publishing Basics Newsletter about the difficulty in quantifying marketing dollars in relationship to book sales. He even called a lot of what’s being peddled to authors “smoke and mirrors”… and, much as I might hate to admit it, he’s absolutely right! » Click here to read full article.

ELLEN VIOLETTE - Click here for bio

The eBooks Revolution Is Here and It’s A Boon For Authors!

The eBook industry is expoloding! Google, Microsoft, Amazon, and Barnes and Nobles have all gotten into the act. And with the advent of the Kindle, Amazon’s e-reader, the whole landscape has changed. eBooks have arrived. They are no longer the poor cousin of traditional books. » Click here to read full article.

PATRICIA FRY - Click here for bio

Don’t Bypass the Onramp to Publishing Success

Have you discovered that the road to publishing success is rather bumpy? It’s not easy to locate the freeway, is it? I’ve spend quite a bit of my time trying to steer authors and would-be authors toward the onramp. I’m working with clients, of course, but I also get a lot of random questions via email. This week, I received emails from two hopeful authors asking, “How can I get my book of poetry published?” Three others asked how to promote their books. » Click here to read full article.

FLORRIE BINFORD KICHLER - Click here for bio

Postcards from the Edge

Meet the humble postcard—a low-cost, high-impact, versatile marketing tool in the publisher’s arsenal that improves your competitive edge.Book marketing with postcards is one of the most cost-effective and customer-effective direct-mail marketing campaigns you can launch. Whether you have one title or two hundred, a postcard with your book cover(s) on one side and a promotional blurb on the other is comparatively inexpensive and lends itself particularly well to a wide variety of promotions. Why? For a baker’s-dozen reasons. » Click here to read full article.

JUDY CULLINS - Click here for bio

Your Book Marketing Plan to Build Your Promotion Platform

Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you. I urge new authors, and even experienced authors, to do the pre-marketing and create a book marketing plan that makes their book a success before it’s published, either online or in print. » Click here to read full article.

GRETA JOHNSON - Click here for bio

Publishing a Teen Author

I remember Maggie Mei’s first birthday, a few months after we adopted her from China, when she picked up a pen, and holding in correctly, attempted to write something on paper… Many people dream of writing a book. Some write their book, never to see it published. Others finally see their book in print after many submissions to publishing houses. Here’s how one teenager’s dream of becoming a published author came true before her sixteenth birthday. » Click here to read full article.

ANNE MATTOS-LEEDOM - Click here for bio

Five Ways to Feel Empowered During Challenging Times

Times are tough. Everyone is struggling one way or another. Perhaps you are being beaten down by the economy. You may be watching everything you have built over the years slip away. Or you could be one of the millions today who live in constant fear as you hang on by just a small thread every day. » Click here to read full article.