Average bookstore shelf life these days is just four months, unless you publicize your book avidly. So this month, in no particular order, a list of 19 ways to publicize your book… Create a holiday around the book’s theme or title, Create a contest that ties in to the book.

Would you like to be first in line for additional orders and repeat business? Would you like to keep your customers for a very long time? Then read on for:7 Tips for Building Relationships & Guaranteeing Repeat Business

Have you ever listened to a forecaster’s prediction of pleasant weather and then made plans around that forecast? You may have been dismayed when it rained instead. But that is the nature of a forecast — it is simply a person’s best guess of what might happen in the future. The metaphor for publishers is that we should calculate a forecast that is a possibility, not a pronouncement of some definite, distant occurrence.

You don’t have to leap high buildings to get your book selling well, just follow these eleven tips. 1. Write a book that people need and want. People want how-to books; they want skills. Notice the demand today for eBooks. It’s best to see the need and fill it rather than have an idea—then look for an audience.

I received a voice mail from a sales representative:
‘The purpose of my call today is to introduce myself and take a moment to briefly describe for you two core-based technologies; laser Internet on-line office and an Internet broadcasting technology. I don’t know whether or not if any of these applications may be of interest to you, I would appreciate a brief moment of your time to review that.’

In 1988 a first-time author, British mountaineer Joe Simpson, wrote of his disastrous climbing accident in the Peruvian Andes. His book, Touching the Void, got good reviews, but wasn’t too popular outside England. It sold modestly and then, like most books, began fading into obscurity.

Reading groups have proliferated over the past decade thanks in part to Oprah and her book club. These groups, often referred to as book clubs, should not be confused with book clubs that allow readers to purchase discounted books at regular intervals. Reading groups are made up of individuals who read books and like to discuss what they’ve read with other people.