Archive for the 'Sales And Marketing' Category

Dan Smith

The Seven Deadly Sins of Book Promotion

Monday, October 22nd, 2007

Competitive doesn’t begin to describe today’s book market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor —book publicity is a tough, sometimes brutal business.

Filed under: Advertising & Promotion, Publicity, Publishing Basics, Sales And Marketing, Sales And Marketing (peer-to-peer) | 12 Comments »

Wendy Weiss

Cold Calling: A Prep Pep Talk

Monday, October 22nd, 2007

1. Prospects will take calls.Stop worrying that your prospects do not want to speak with you. If your offer has value and you have done your homework, targeted your market and are able to speak about your product/service intelligently and articulately, most prospects will be more than happy to listen to what you have to say.

Filed under: Book Marketing, Publishing Basics, Sales And Marketing | No Comments »

Fern Reiss

How to Publicize Your Children’s Book

Thursday, September 20th, 2007

How do you publicize a children’s book? Many authors of children’s books don’t spend much time trying—but publicizing a children’s book can be easier than publicizing an adult novel. Here’s how to get started:

Filed under: Advertising & Promotion, Book Marketing, Publicity, Publishing Basics, Sales And Marketing, Self-publishing Children’s Books | 7 Comments »

Brian Jud

Take the “Junk” Out of Direct Mail

Thursday, September 20th, 2007

Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. Unfortunately, people perceive all direct mail as junk mail, and its Internet equivalent as spam.

Filed under: Advertising & Promotion, Book Marketing, Publishing Basics, Sales And Marketing | No Comments »

Sheri' McConnell

How-To Create A Book Marketing Plan (The Smart Way)

Thursday, September 20th, 2007

Marketing plans are great guides for business owners, and a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Learn how to develop a smart marketing plan that will help you sell more books.

Filed under: Book Marketing, Publishing Basics, Sales And Marketing, Sales And Marketing (peer-to-peer) | 1 Comment »

Brian Jud

Sales Forecast vs. Fortune Telling

Wednesday, August 22nd, 2007

Have you ever listened to a forecaster’s prediction of pleasant weather and then made plans around that forecast? You may have been dismayed when it rained instead. But that is the nature of a forecast — it is simply a person’s best guess of what might happen in the future. The metaphor for publishers is that we should calculate a forecast that is a possibility, not a pronouncement of some definite, distant occurrence.

Filed under: Publishing Basics, Sales And Marketing, Sales Tips | No Comments »

Judy Cullins

What Makes One Book Outsell Another?

Wednesday, June 13th, 2007

You don’t have to leap high buildings to get your book selling well, just follow these eleven tips. 1. Write a book that people need and want. People want how-to books; they want skills. Notice the demand today for eBooks. It’s best to see the need and fill it rather than have an idea—then look for an audience.

Filed under: Book Marketing, Publishing Basics, Sales And Marketing, Sales Tips | 1 Comment »