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	<title>Publishing Basics... for the self publisher &#187; Sales And Marketing (peer-to-peer)</title>
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	<description>A Monthly Newsletter for the Small Press and Independent Self-Publisher &#124;&#124; Published by RJ Communications The Print Buyers' Alternative</description>
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		<title>19 Ways to Publicize Your Book</title>
		<link>http://www.publishingbasics.com/2008/03/24/19-ways-to-publicize-your-book/</link>
		<comments>http://www.publishingbasics.com/2008/03/24/19-ways-to-publicize-your-book/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 22:26:05 +0000</pubDate>
		<dc:creator>Fern Reiss</dc:creator>
				<category><![CDATA[Advertising & Promotion]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Internet Sales And Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>
		<category><![CDATA[Sales Tips]]></category>

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		<description><![CDATA[Average bookstore shelf life these days is just four months, unless you publicize your book avidly. So this month, in no particular order, a list of 19 ways to publicize your book… Create a holiday around the book’s theme or title, Create a contest that ties in to the book.]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Would you like to have customers return again and again to buy?</title>
		<link>http://www.publishingbasics.com/2008/02/11/would-you-like-to-have-customers-return-again-and-again-to-buy/</link>
		<comments>http://www.publishingbasics.com/2008/02/11/would-you-like-to-have-customers-return-again-and-again-to-buy/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 14:21:05 +0000</pubDate>
		<dc:creator>Wendy Weiss</dc:creator>
				<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>
		<category><![CDATA[Sales Tips]]></category>

		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=231</guid>
		<description><![CDATA[ Would you like to be first in line for additional orders and repeat business? Would you like to keep your customers for a very long time? Then read on for:7 Tips for Building Relationships &#038; Guaranteeing Repeat Business]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Seven Deadly Sins of Book Promotion</title>
		<link>http://www.publishingbasics.com/2007/10/22/the-seven-deadly-sins-of-book-promotion/</link>
		<comments>http://www.publishingbasics.com/2007/10/22/the-seven-deadly-sins-of-book-promotion/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 11:53:04 +0000</pubDate>
		<dc:creator>Dan Smith</dc:creator>
				<category><![CDATA[Advertising & Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>

		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=220</guid>
		<description><![CDATA[Competitive doesn’t begin to describe today’s book market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor  —book publicity is a tough, sometimes brutal business.]]></description>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How-To Create A Book Marketing Plan (The Smart Way)</title>
		<link>http://www.publishingbasics.com/2007/09/20/how-to-create-a-book-marketing-plan-the-smart-way/</link>
		<comments>http://www.publishingbasics.com/2007/09/20/how-to-create-a-book-marketing-plan-the-smart-way/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 19:48:09 +0000</pubDate>
		<dc:creator>Sheri' McConnell</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>

		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=213</guid>
		<description><![CDATA[Marketing plans are great guides for business owners, and a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Learn how to develop a smart marketing plan that will help you sell more books. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What to Say to a Bad Telemarketer</title>
		<link>http://www.publishingbasics.com/2007/07/17/what-to-say-to-a-bad-telemarketer/</link>
		<comments>http://www.publishingbasics.com/2007/07/17/what-to-say-to-a-bad-telemarketer/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 12:31:22 +0000</pubDate>
		<dc:creator>Wendy Weiss</dc:creator>
				<category><![CDATA[Advertising & Promotion]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>

		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=200</guid>
		<description><![CDATA[I got a phone call from a telemarketer. She told me that she represented a Famous Marketing Legend and that the Famous Marketing Legend had wanted her to call. Years ago, I'd purchased some products from the FML. Along with those products, came the FML's Gold Membership program. This membership, free for the first three months, was promised to turn me into a money-making machine.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A Confused Prospect Does Not Buy</title>
		<link>http://www.publishingbasics.com/2007/06/13/a-confused-prospect-does-not-buy/</link>
		<comments>http://www.publishingbasics.com/2007/06/13/a-confused-prospect-does-not-buy/#comments</comments>
		<pubDate>Wed, 13 Jun 2007 15:14:23 +0000</pubDate>
		<dc:creator>Wendy Weiss</dc:creator>
				<category><![CDATA[Advertising & Promotion]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>
		<category><![CDATA[Sales Tips]]></category>

		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=195</guid>
		<description><![CDATA[I received a voice mail from a sales representative:
'The purpose of my call today is to introduce myself and take a moment to briefly describe for you two core-based technologies; laser Internet on-line office and an Internet broadcasting technology. I don't know whether or not if any of these applications may be of interest to you, I would appreciate a brief moment of your time to review that.']]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writers—Beware of Subsidy Publishers, Vanity Publishers, and Poetry Websites&#8212;A Personal Experience Account</title>
		<link>http://www.publishingbasics.com/2006/09/06/writers%e2%80%94beware-of-subsidy-publishers-vanity-publishers-and-poetry-websites-a-personal-experience-account/</link>
		<comments>http://www.publishingbasics.com/2006/09/06/writers%e2%80%94beware-of-subsidy-publishers-vanity-publishers-and-poetry-websites-a-personal-experience-account/#comments</comments>
		<pubDate>Wed, 06 Sep 2006 21:36:08 +0000</pubDate>
		<dc:creator>Jeannette Stricklen</dc:creator>
				<category><![CDATA[Peer - To - Peer Advice On Self-publishing]]></category>
		<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>
		<category><![CDATA[Vanity & POD Publishing]]></category>

		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=133</guid>
		<description><![CDATA[I have published a children’s book entitled The Old Blue Whale with a subsidy press which came out in March of this year and I wanted to share my experience in hopes that you will not make the same mistake I made]]></description>
		<wfw:commentRss>http://www.publishingbasics.com/2006/09/06/writers%e2%80%94beware-of-subsidy-publishers-vanity-publishers-and-poetry-websites-a-personal-experience-account/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Map Your Course to Greater Profits</title>
		<link>http://www.publishingbasics.com/2003/11/19/map-your-course-to-greater-profits/</link>
		<comments>http://www.publishingbasics.com/2003/11/19/map-your-course-to-greater-profits/#comments</comments>
		<pubDate>Wed, 19 Nov 2003 13:38:33 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
				<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>

		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=13</guid>
		<description><![CDATA[Independent publishers can become more profitable more quickly by marketing their titles to non-bookstore markets. These sales are usually non-returnable, are paid in 30 days and require smaller discounts. The questions is, "Where do I find these markets?”]]></description>
		<wfw:commentRss>http://www.publishingbasics.com/2003/11/19/map-your-course-to-greater-profits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expertizing</title>
		<link>http://www.publishingbasics.com/2003/01/11/expertizing/</link>
		<comments>http://www.publishingbasics.com/2003/01/11/expertizing/#comments</comments>
		<pubDate>Sat, 11 Jan 2003 17:56:51 +0000</pubDate>
		<dc:creator>Fern Reiss</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Peer - To - Peer Advice On Self-publishing]]></category>
		<category><![CDATA[Publishing Basics]]></category>
		<category><![CDATA[Sales And Marketing (peer-to-peer)]]></category>

		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=60</guid>
		<description><![CDATA[Want to become famous? In the past three months, I've been quoted in Sunday's New York Times, Voice of America, Fortune Magazine, Glamour, Family Circle, and more. You can, too. You can become a brand-name expert in your industry or area, quoted in the national media on a daily basis. Here's how.. 
]]></description>
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		<slash:comments>0</slash:comments>
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