Archive for the 'Publishing Basics' Category

Alen Majer

Sales amateur vs. sales professional

Tuesday, July 8th, 2008

I am sure you have heard about salespeople earning $200-300k, a million or even more. Do you think this sales person is better than you are? They are not much different from you; they are not geniuses or impeccable experts in their field.

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Ron Pramschufer

Bookstore Distribution—Self Publishing Dream come true or The Emperor’s New Clothes?

Tuesday, July 8th, 2008

Remember the childhood story of the Emperor who paraded around in his underwear but the royal subjects were too afraid to say anything until one day a small child blurted out “the emperor has no clothes.” Well I am a long way from being a small child but I am going to blurt out for all to hear, “Bookstore distribution is the publishing’s emperor who has no clothes.”

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Bob Johnson

Bookstore Distribution – You think that you have problems?

Tuesday, July 8th, 2008

The demise of Biblio Distribution has some lessons for seasoned and rookie authors and publishers alike. That’s why I’ve written the following open letter to the president of Biblio’s parent company, National Book Network (NBN), a company that continues to try to drag down with it some of the small publishers formerly associated with Biblio.

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Brian Jud

How to Negotiate a Large Order for Your Book

Tuesday, July 8th, 2008

The ultimate objective is to close the sale on your first visit with a buyer. However, this is unlikely to happen, particularly for a large order. The negotiating process begins when you try to close the sale and the buyer disagrees with, or objects to one or more of your terms or conditions. Start the negotiating process by asking questions. Find out as much as you can about the other side’s concerns (do not refer to them as objections). Why did the buyer not accept your initial proposal? How far apart are your positions? If close, can you split the difference

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Wendy Weiss

Finding Leads (for Free) for Your Cold Calling Campaign

Tuesday, July 8th, 2008

(Part 1) Not sure where to start with your cold calling campaign? Not sure who you should be calling or where to find great leads? Never fear. Leads are everywhere and you can find them easily and inexpensively

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Sanyika Boyce

Five Steps to Successful TV Publicity

Tuesday, July 8th, 2008

TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales.But there is a catch.The key to getting on TV is to provide great information while coming across as an expert, not a salesperson.

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Jim Kitzmiller

Pole Vaulting Writer’s BLOCK

Tuesday, July 8th, 2008

If you are experiencing Writer’s Block, it means that you’re not having fun with your writing. You’re probably trying to be perfect. Your inner critic / editor is telling you that your writing is not good enough.

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