Ever do a booksigning where you didn’t sell a single book? Ever go to a book fair where you ended up spending more than you earned? It doesn’t have to be that hard. Here’s how to maximize your sales at any book signing or book fair.

Solving the Riddle of Book Publicity - Public Relations’ expert Penny Sanservieri talks about the facts and fiction which surrounds the PR Industry. What is publicity? What is Public Relations? What does this all have to do with the self-publisher? Is Oprah for everyone? Does publicity pay for itself? Find out the answer to these as well as other questions concerning this confusing part of the publishing process.

Tired of banging your head against the proverbial wall in terms of your book publicity? Ready to scrape together the cash and hire a professional to publicize your book?

There’s a lot of confusion out there about the relationship between publicity and book sales. Listen in as publicity veteran Rick Frishman debunks the myths and maps out the real path from publicity to profits.
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You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing press releases.

Media Coaching is the practice of helping someone become comfortable with dealing with the media, whether it’s a phone interview, on-air appearance, or talk show sit-down. Media coaching is most often used by political candidates and CEOs, but can also be used cost-effectively by both first-time and best-selling authors to help prepare for the spotlight.

You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged well over 800 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.