This week, I received email from a top literary agent informing me that my Publishing Game books are going to be featured in her forthcoming book—which is already a book club selection and will be displayed in a Barnes and Noble end cap for two months. Will this help my own book sales? You bet. And being mentioned in other people’s books is just one way to generate attention for your own book.

Imagine sitting in a move theater waiting for the feature presentation. As the previews play, one catches your attention and draws you in. You think, “I’ve got to see this movie,” only to discover that it’s not a preview for a movie, but a preview for a book.

Had I known my book sales would skyrocket from creating a web movie trailer of my novel; I would have done it a long time ago. We live in a very visual multi-media world and it is important to quite frankly, get with the times.

If you’re looking for a shortcut to get your consumer to buy, it might be through their ear. Auditory response is one of the strongest senses we possess. Have you ever wondered why you can remember the tune of a song (“It’s a small world”) but can’t remember an article you read in the paper just this morning?

“It’s so much harder to publicize a novel,” is the lament of many authors. Harder maybe, but not impossible. Try these methods of novel publicity:

You might be the best speaker in the world—but if you don’t know how to behave on the speakers’ circuit, you won’t end up with a lot of bookings. Agencies and organizations far prefer to work with and book professional speakers who know how to conduct themselves. Whether you’re just breaking in to a speaking career, or you’ve been speaking professionally for years, consider the following suggestions to catapult your speaking career to the next level.

Let your first radio interview be an edited interview (where you control the editing) - WBJB Publishing Basics Radio host Ron Pramschufer, interviews Allan Hunkin, an Internet audio pioneer, about selling books on the web with sound. Most of us only recently heard the word “PodCast” for the first time. Mr Hunkin has been working in this area so long he actually was the original owner of www.PodCast.com. Listen to find out the various possibilities of adding audio to your book marketing program. It’s easier and less expensive than you may think.