Performances on radio talk or news shows are the workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at little or no cost. You can even sell some books, if you do it right.

If you can’t get journalists interested in writing about your book, it doesn’t matter how good your book is: It’s going to be hard to find an audience. So how can you pitch your book to journalists to get them interested? Here are some tips on effective media pitches.

One great avenue for keeping your books before potential customers is through press releases. Most publishers send out press releases when a new book is launched, but then place press releases on the back burner until a new important event happens. These publishers miss an economical and effective method for on-going marketing of their products.

As a book-marketing consultant, people come to me with their marketing plans in hand, asking how I can help them implement it. Unfortunately, in many cases their entire marketing plan consists of getting on the Oprah Winfrey Show. “Once I’m there,” they dream, “the people in her audience will love my book and I’ll sell millions of them.” This kind of fantasy marketing can cause authors to fail.

“I have a great book, but I can’t seem to get the attention of journalists!” is a lament I hear over and over again. Here are five surefire ways to get more consistent media attention from journalists: Know which publications to pitch. Don’t send out press releases or emails to publications without knowing which publications you’re pitching

A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign

Let’s see how much you know about writing press releases. Answer true or false to the following six statements