How do you publicize a children’s book? Many authors of children’s books don’t spend much time trying—but publicizing a children’s book can be easier than publicizing an adult novel. Here’s how to get started:

If you’re an author, you know how important it is to publicize your book. You’ve told everyone you know about it. You sent notices to your entire mailing list. You’ve submitted announcements to your online groups and forums as well as appropriate newsletters. And you’ve solicited a few online book reviews.

How do you get journalists to write articles about you? In the past year, I’ve been featured in over 100 magazines and newspapers worldwide (including many of the biggies, from The New York Times to Fortune Magazine). How do you get that kind of attention for your book or business? Here are my top techniques

Not without Divine intervention, and even then it might be “iffy.” And of course, your book won’t sell itself. If the public is not aware of your book’s existence, it really does not exist. This means someone has to promote your book so it can be sold. That someone is you. To paraphrase Pogo, “I have met the publicist and it is me.”

Raising awareness of your book and making a beaten path to your door is considered one of the hardest aspects in the book industry. To have recognition for your work even to feel satisfied with yourself is a tough path that everyone has to walk. But, there are a great many resources and companies that will help you attain your goals as a publisher and/or author along the way making your journey smoother

One surefire way to spread the word about a book is for the author to embark on a public speaking campaign. Authors who pursue speaking engagements gain more attention for their books. Some authors have single-handedly propelled their books to bestseller status through traveling and speaking nationwide on a continual basis.

It’s wonderful to get media coverage for your book or business. But even if you’re successful in getting publicity in magazines and newspapers—how can you guarantee that your publicity will translate into sales? Here are five ways to up the odds that your media coverage will translate into sales: