The sad state of journalism today is well reflected in the article. Yes, newspapers are dying and the main stream media has totally lost its way. More than 40 years ago, when I was attending classes at U.C. Berkeley (during the so-called “free speech movement”), I liked to get to the campus early, have a [...]

Average bookstore shelf life these days is just four months, unless you publicize your book avidly. So this month, in no particular order, a list of 19 ways to publicize your book… Create a holiday around the book’s theme or title, Create a contest that ties in to the book.

Producers at top TV and radio shows may receive hundreds of requests from authors to appear on their programs every day. The cover letter you send with your press kit must attract their attention quickly and make you stand out — in a positive way — from the other potential guests. This is more likely to occur if you utilize seven proven techniques for creating an effective one-page summary, each tip starting with the letter C. Your pitch letter can be more effective if it follows the “Seven Cs” of good communication strategy. It should be…

Talk to any book publicist, and you’ll hear the same thing: Getting broadcast publicity for a self-published or mid-list novel is at best challenging, and often nearly impossible. Unless your last name is Clancy, King or Rowling, chances are slim a radio or TV program is going to want you on the air to talk about your book. The reason is simple: Good interviews are usually based on real-life topics, and fiction – by its very nature – is creation by imagination, not real life.

Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum. #1 Be prepared for The New York Times

Authors and publishers know that reviews and blurbs from reputable sources are the key to book sales. But with literally hundreds of thousands of books being published every year, it is impossible for every book to get the attention that its author and publisher hopes for from the New York Times, Publishers Weekly, ForeWord, and other review publications.

Have you wondered why celebrities being interviewed on television can look so calm when millions of people are watching them? And have you ever wondered if you could do that?