Authors! Publishers! Do your 2005 career resolutions include more networking with people who you need to cultivate to build buzz for your business? You’ve heard that you only have one chance to make a good impression.

Last week, I was happy to be the keynote speaker for the Small Publishers Association of North America (SPAN) Conference. After spending three days meeting authors and publishers, and giving them publicity suggestions, I realized that while a lot of you are attending writing and publishing conferences, some of you aren’t maximizing the benefits. So here are a few easy tips on getting the most from upcoming conferences.

Editor of the Harris report, Godfrey Harris has written 7 books on word of mouth advertizing and including Talk Is Cheap, How to Generate Word of Mouth Advertising, Don’t Take Our Word for It!, Let Your Fingers Do the Talking, Talk Is Easy, and Watch It! These books have sold an estimated half million copies [...]

Networking should be an integral part of any guerrilla marketing plan and guerrilla effort. Understanding the dynamics, goals and potential outcomes leverages this most important guerrilla activity to its fullest.

Everyone likes to be respected and listened to. If you want to be successful in publishing you’ll need to build an attitude of trust. People want to be around and work with those who are sincerely interested in them.

I am writing this from 34,000 feet, somewhere over the hinterlands of America, on my way back to New York City from Book Expo America (BEA) in Los Angeles…