Authors often ask me, “What’s the best way to promote a book?” And my answer is always the same, “It depends on you and it depends on your book.” But I must say that the most effective promotion generally involves some measure of personality. I sell my books on publishing and book promotion to people who have heard me speak on an … [Read more...]
How to Sell Books Using Social Media
October 24, 2011 By Leave a Comment
Authors who self publish sell, actually move books with social media like Facebook and a blog. I am and so can you. So forget about buzzing, engaging and “being more human” on social media and learn how to sell with it. Here are 3 things you can do tomorrow—to start making social media sell more books, speaking gigs and educational … [Read more...]
Book Promotion Can Be Fun
September 28, 2011 By 2 Comments
When we talk about book promotion, we refer to it as work—hard work. But, really, don’t you also have some fun doing it? If not, perhaps your approach is all wrong. Just because something takes effort, time and energy, doesn’t mean it has to be unpleasant. Your sport or exercise of choice is work, but it is also something you enjoy. Even … [Read more...]
Are Social Media Strategies for Book Marketing Worth It?
September 5, 2011 By Leave a Comment
Is it worth our time, money, and energy to market our books with social media strategies and why? Before social media, it took a lot of effort, money, and time to reach our book's best audience. We scheduled talks, press releases, and networked in person to get visibility and even credibility for the information our book shared. A lot of work, … [Read more...]
The Right “Call to Action” Gets Buyers to Buy!
July 31, 2011 By Leave a Comment
EDITOR’S NOTE: Burke Allen is taking part in the Publishing Seminar this week in Anaheim, California. Following up a successful event in NYC in May, where would you like to see the next Publishing Seminar event? One of the most important elements of your web site is the “call to action.” Your site may have a compelling headline that grabs … [Read more...]
How to Increase the Effectiveness of Your Media Email Pitches
June 27, 2011 By Leave a Comment
I’m really looking forward to coming to Anaheim August 1st, to spend time with a group of motivated authors at The Publishing Seminar. This will be a full day packed with actionable information that you can take home and implement right away to kick start your career as an author. My part of the day will focus on showing attendees my firm’s … [Read more...]
5 Common Mistakes Authors Make With P.R.
June 2, 2011 By 3 Comments
I just returned from New York City, where I spoke at The Publishing Seminar with Ron Pramschufer, Fred Gleeck, and Bill O’Hanlon to a fantastically talented group of authors. Ron helped navigate the minefields of self publishing. Bill gave tips on getting a traditional publishing deal (he’s released 33 books and appeared on both The Today Show … [Read more...]
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