Yes, I’m going to say it again—personality sells books. If you doubt it, begin a campaign to engage more people in conversation about your book and see what happens. Talk to people at a bus stop about it, show it to folks who are waiting in line at the grocery store, bring it up at business meetings and social events where appropriate, share it … [Read more...]
Naturally, if you get publicity for yourself and your book, you expect sales to start ringing up. Sometimes they do, but just as often, they don't. Why? Because getting media exposure is just one element involved in marketing a book. When authors ask me, "I've been on the radio and in the newspaper, and it got me just three book sales, why am … [Read more...]
One question that I frequently hear from new authors is how do you get published by a mainstream publisher? Sure, anyone can get published these days through various print-on-demand and e-book publishing platforms, where you pay anything from nothing if you format your book properly to about $500 with many companies to set up and publish your book. … [Read more...]
About ten months ago, I listened to Gary Vaynerchuck talk about this new site called Pinterest. He was really excited about it, though at first I didn’t get it. “Get on Pinterest now!” Gary encouraged. I didn’t listen, thinking “oh, dear, not another social network!” But Pinterest has proven to be anything but another social network. … [Read more...]
One question I ask emerging authors is, "Who is your primary audience (target market)?" They often say, "Everyone needs my message." They have an idea and just start writing. They don't think ahead with a marketing point of view, so sadly their books and their services don't sell well. My answer is, "I know you have something to say, but before you … [Read more...]
Again I stand on the verge of a familiar milestone with an unfamiliar wisdom. Feverishly I type away the midnight oil with the sounds of tapping on laptop keys. “The End” will bless the final page of my second novel and I cannot help but to dwell on the journey before this one. I cannot help but to think about the insightful dialogue I’ve had … [Read more...]
There’s nothing quite like positive feedback for your writing efforts. Whether it’s a complimentary letter-to-the-editor published in a magazine that ran your article, a supportive comment from a friend who read something you wrote or a good review of your book, praise is always welcome. Writers and authors thrive on accolades. Second to a … [Read more...]
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