Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Are you blog marketing with tips already? Do you fully realize the benefits of that? As you look for tips to help you in your business, millions of others do too. Your online audiences love tips because they don't want to spend a lot of time reading. They want the easy-to-read nuggets … [Read more...]
“Total unit sales of print books sold through the outlets whose sales are captured by Nielsen BookScan dropped 10.2% in the six month period ended July 3, 2011…” (PWDaily, July 8, 2011). This is a trend that will continue, according to publishing experts. Combine that with the demise of Borders and the outlook for trade sales of print books … [Read more...]
As an author, you probably spend a lot of time seeking book promotion opportunities. You’ve researched book review sites, you attend all local book fairs, you’re constantly on the lookout for speaking venues, you have a nice website and you post to your blog every few days or so. But, at the same time, if you’re not paying attention to … [Read more...]
A lot of authors treat marketing like it’s a dirty word. Many feel intimidated, scared, and confused by just the thought of marketing. The problem is that many people have a misconception about marketing. Bring up marketing and many people will see dollar signs. While advertising is marketing, it is only a small piece of marketing. In a … [Read more...]
Authors often ask me, “What’s the best way to promote a book?” And my answer is always the same, “It depends on you and it depends on your book.” But I must say that the most effective promotion generally involves some measure of personality. I sell my books on publishing and book promotion to people who have heard me speak on an … [Read more...]
Authors who self publish sell, actually move books with social media like Facebook and a blog. I am and so can you. So forget about buzzing, engaging and “being more human” on social media and learn how to sell with it. Here are 3 things you can do tomorrow—to start making social media sell more books, speaking gigs and educational … [Read more...]
When we talk about book promotion, we refer to it as work—hard work. But, really, don’t you also have some fun doing it? If not, perhaps your approach is all wrong. Just because something takes effort, time and energy, doesn’t mean it has to be unpleasant. Your sport or exercise of choice is work, but it is also something you enjoy. Even … [Read more...]
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