If you build it, they won’t necessarily come. Whole books have been written on how to get traffic to your site; here’s a brief overview. Most traffic will arrive at your site through one of four channels: natural search, nonsearch links, off-line promotion, or paid advertising.

Are you seeking more exposure for your book? Most authors and publishers know that they must create “buzz” about a book for it to sell. Creating “buzz” simply means getting people talking about a book. Today, much of the talk on the Internet takes place on blogs

If you thought self publishing to this point has been a minefield, you are abut to enter the most dangerous waters on the Internet… book marketing. The hands down answer to this question is …

Had I known my book sales would skyrocket from creating a web movie trailer of my novel; I would have done it a long time ago. We live in a very visual multi-media world and it is important to quite frankly, get with the times.

One of the easiest ways to beef up your sales is by doing an email newsletter. Whether you’re just interested in selling your book, or whether you’re trying to leverage your book sales to sell more lucrative workshops and consulting, an email newsletter is a great way to stay in touch with your audience and introduce new products and services. And it needn’t take more than a few minutes each month. Here’s how to get started:

What happens if you build a web site and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books. For the most part, authors assume that internet promotion stops once their site is up. But the harsh truth is that with all the sites popping up every day, yours will likely get lost in the shuffle unless you promote it.

Search engine optimization, or the art of getting your website to appear when people do an online search for something related to your book’s topic, is a complicated topic to cover in a one-page article. But if your goal is just to get your book website’s ranking up fast, here are the first five things you need to know: