A few weeks ago I took on a client and offered to help boost her sales by redesigning her website. With her previous design, which had been up for several months, she had garnered no sales. We began our experiment, and within a short period of time started receiving positive feedback from visitors, an [...]

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to
reach their destination, your website, you need to provide them with specific and effective signs that will
direct them right to your site. You do this by creating carefully chosen keywords.
Think of the right keywords as the Open Sesame! [...]

Average bookstore shelf life these days is just four months, unless you publicize your book avidly. So this month, in no particular order, a list of 19 ways to publicize your book… Create a holiday around the book’s theme or title, Create a contest that ties in to the book.

As each month goes by, there is more and more evidence that proves the internet has taken the publishing industry and pulled the dusty rug from beneath it. The Web 2.0 Quake as shaken many of the industry giants right down to their ink and paper foundations. And, bit-by-bit, the hallowed halls of the untouchables are crumbling around them.

‘Social networking’ has become the latest buzz phrase – but what is social networking exactly, and why would you want to get involved in it? The answer is that social networks—Facebook, LinkedIn, Ryze, Bebo, MySpace, etc—are fast becoming a phenomenon worth paying attention to, and are potentially poised to usurp many of the publicity and advertising dollars formerly vested in the more traditional media.

A month ago I would have told you that Facebook was a useless website where 15 years olds trash talked each other and otherwise wasted time. As a mater of fact, I originally opened my Facebook account to try to rummage around and see what my 16 year old was up to. Today I am convinced that Facebook should be considered a primary marketing tool by every self-publisher.

It’s clunky. It’s ugly. It’s flawed. It just may change your life.Amazon’s Kindle rolled out in November as a $399 e-book reader, destined to rule the world. It’s cheesy retro, but loaded with EVDO-connectivity to allow speedy text-based downloads of books, newspapers, and even blogs through Sprint’s network.