Average bookstore shelf life these days is just four months, unless you publicize your book avidly. So this month, in no particular order, a list of 19 ways to publicize your book… Create a holiday around the book’s theme or title, Create a contest that ties in to the book.

As each month goes by, there is more and more evidence that proves the internet has taken the publishing industry and pulled the dusty rug from beneath it. The Web 2.0 Quake as shaken many of the industry giants right down to their ink and paper foundations. And, bit-by-bit, the hallowed halls of the untouchables are crumbling around them.

‘Social networking’ has become the latest buzz phrase – but what is social networking exactly, and why would you want to get involved in it? The answer is that social networks—Facebook, LinkedIn, Ryze, Bebo, MySpace, etc—are fast becoming a phenomenon worth paying attention to, and are potentially poised to usurp many of the publicity and advertising dollars formerly vested in the more traditional media.

A month ago I would have told you that Facebook was a useless website where 15 years olds trash talked each other and otherwise wasted time. As a mater of fact, I originally opened my Facebook account to try to rummage around and see what my 16 year old was up to. Today I am convinced that Facebook should be considered a primary marketing tool by every self-publisher.

It’s clunky. It’s ugly. It’s flawed. It just may change your life.Amazon’s Kindle rolled out in November as a $399 e-book reader, destined to rule the world. It’s cheesy retro, but loaded with EVDO-connectivity to allow speedy text-based downloads of books, newspapers, and even blogs through Sprint’s network.

Do you often feel rejected because your email messages are ignored? Do you envision a black hole where your outgoing email is swallowed up, never to be read by human eyes? Well, that’s exactly what happens to thousands of email messages each year. And it’s mainly because of what the sender put (or neglected to put) in the Subject Line.

As the President of the Association of Web Entrepreneurs I help entrepreneurs create systems and automate their online businesses so that they can make more money and enjoy more freedom in their lives. To do this, I teach them only the most effective online marketing techniques, and article marketing is one of them. Here are my 7 favorite ways to market online using how to articles.