Since short, how-to blog posts are the most popular; these seven steps should make your blog posts easier and faster to write. One. Create a benefit-driven title in less than 67 characters so readers and Google will like it and read. Include appropriate keywords to rank your blog page higher in Google. Hook your audience in the title, the intro, … [Read more...]
Sometimes it is truly impossible to reach a prospect by telephone - and for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes instead of a cold call you simply have to send a cold prospecting email. If you do so, however, be careful. Don’t let this happen to … [Read more...]
I got into self publishing six year ago. I had a manuscript that I had worked very hard on. It was something I needed to share with the world. I wanted the recognition, the acclaim, the infamy of being a published writer. I tried the traditional route – submitting cover letters, a synopsis, and sample chapters to publishers and agents. I had read … [Read more...]
Many marketers these days are relying on purely online marketing strategies to grow their presence. However, like all marketing tactics, for the message to resonate with an audience it needs teeth. By “teeth,” I mean that there must be something for people to take with them, or bite into. Users must perceive a marketing message to be engaging, … [Read more...]
I published The Coconuts Have Eyes through SelfPublishing.com. I’ll never forget the day my book arrived. Atlanta had had a lot of snow and ice, and FedEx had gotten behind on its deliveries. The truck arrived at 4 o’clock on a Sunday afternoon and I was so excited that I carried one box down our hill myself, much to the surprise of the driver. … [Read more...]
So here I am, poised in what appears to be the greatest of positions. My book is released, my Web site is up, and I now have the infrastructure to move a great volume of books with all who dare to share my vision. Self Publishing, Inc. provided me with a formula that made my ideas materialize right before my very eyes. My words became sentences, … [Read more...]
When I was about ten years old, I saw something that I have never been able to explain … until now. There was a house in our neighborhood with a sloping driveway that descended into the basement. We’re talking a 30-dgree angle here. I was walking to a friend’s house when I saw a group of kids running down the sidewalk to the top of that … [Read more...]
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