How did that Publishing Basics Seminar, in New York, work out for you? For me the highlight of the Book Expo week was actually the Monday before the show even started. For $97 each, a room full of author/publishers enjoyed an all day, intensive seminar presented by some of the top industry professionals. It was [...]

1.    What can I do for my existing customers to create greater value for them? Creating additional value builds customer loyalty. It is always important to have customer loyalty… especially during a recession. 2.    Who can I refer to one of my existing customers or prospects? See #1 above. Helping customers creates loyalty. It also [...]

The sad state of journalism today is well reflected in the article. Yes, newspapers are dying and the main stream media has totally lost its way. More than 40 years ago, when I was attending classes at U.C. Berkeley (during the so-called “free speech movement”), I liked to get to the campus early, have a [...]

What is the difference between a $149 cover design and one that costs $1500? The easy answer, of course, is $1351.  This is one of the most debated topics in many of the online news groups, although it’s mostly debated between designers who charge the $1500 price or more as justification for their pricing. In [...]

Is this the year that you’ll finally hold your finished book in your hands? It’s an exciting thought, isn’t it? A wonderful dream. But wait! It’s not going to happen unless you make it happen. So, what steps are you taking toward this goal? For many, the hardest part of the publishing process is finding [...]

For those of you who have published a few books already, you might want to skip to the next article. If you are working on your first or second book, you’ll want to read on. Whether you are planning to sell thousands of copies or none, the basics are the same.

The road to publishing success is not paved in gold. No one can guarantee a smooth ride. In fact, there are often obstacles and detours along the way. When you become serious about finally producing the book of your dreams, you envision hordes of people flocking to major bookstores and purchasing copies for everyone they know. You start practicing your acceptance speeches for the many awards your book will receive. And you picture yourself traveling from place to place throughout the world signing books for thousands of adoring fans.