1.    What can I do for my existing customers to create greater value for them?
Creating additional value builds customer loyalty. It is always important to have customer loyalty… especially during a recession.
2.    Who can I refer to one of my existing customers or prospects?
See #1 above. Helping customers creates loyalty. It also induces reciprocity. If [...]

The sad state of journalism today is well reflected in the article. Yes, newspapers are dying and the main stream media has totally lost its way.
More than 40 years ago, when I was attending classes at U.C. Berkeley (during the so-called “free speech movement”), I liked to get to the campus early, have a cup [...]

What is the difference between a $149 cover design and one that costs $1500? The easy answer, of course, is $1351.  This is one of the most debated topics in many of the online news groups, although it’s mostly debated between designers who charge the $1500 price or more as justification for their pricing. In [...]

Is this the year that you’ll finally hold your finished book in your hands? It’s an exciting thought, isn’t it? A wonderful dream. But wait! It’s not going to happen unless you make it happen. So, what steps are you taking toward this goal?
For many, the hardest part of the publishing process is finding and [...]

For those of you who have published a few books already, you might want to skip to the next article. If you are working on your first or second book, you’ll want to read on. Whether you are planning to sell thousands of copies or none, the basics are the same.

The road to publishing success is not paved in gold. No one can guarantee a smooth ride. In fact, there are often obstacles and detours along the way. When you become serious about finally producing the book of your dreams, you envision hordes of people flocking to major bookstores and purchasing copies for everyone they know. You start practicing your acceptance speeches for the many awards your book will receive. And you picture yourself traveling from place to place throughout the world signing books for thousands of adoring fans.

Industry reports and publications have cited sluggish book sales over the past year showing a continuous decline month after month. Book retailers have been shutting their doors due to the lack of sufficient business. Publishing houses have tightened the reigns on their finances and as a result some have become more reluctant to offer deals in record numbers as they have in recent years.