May 18, 2013

Compelling Covers

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Before entering publishing full time, it was my pleasure to work for many years in advertising and marketing. A delightful career, the ad biz was frenetic and madcap, joyful and rewarding, highly creative and incredibly educational. Writing, designing, and producing a broad variety of printed items exposed me to new concepts, new technologies, new … [Read more...]

Ask Design: “Hey guys, what exactly is a ‘Pre-Flight,’ anyway?”

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One of the services that Self Publishing, Inc. provides to its book printing customers is a Pre-Flight check of printer-ready PDF files that have been provided to print book covers and interiors. What exactly is a Pre-Flight check? Any pilots out there? Whether you think of your book as a Boeing 777, ready to go out and take the world by storm, … [Read more...]

Do It Myself? Never Again!

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I had a wonderful experience working with www.SelfPublishing.com. Having them do the layout work on my book was one of the best decisions I have ever made. Making this choice saved me money in printing and made my book look better. I initially came to www.BooksJustBooks.com as a refugee from another publishing and printing company. This other … [Read more...]

CHOOSING TYPEFACES

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In print shop many years ago, our school’s newspapers and yearbooks were composed in raised type. Headlines were hand-set from individual characters—some carved in wood, others cast by a type foundry. Lines of text called “slugs” were formed from molten metal (an amalgam of lead, antimony and tin) on a Linotype machine. We protected our … [Read more...]

Book Design Case Study: Two Contemporary Novels

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Sometimes things happen in waves, or some people say they happen in threes. But people also have the uncanny ability to see patterns—even where they don’t exist. Whatever the case, recently I ended up designing two contemporary novels by women novelists, both from the San Francisco bay area, at exactly the same time. Helen of Troy by Tess … [Read more...]

Eight Brilliant Examples of Cover Design

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When you choose to publish and print with www.SelfPublishing.com, you have the opportunity to work with professional editors and designers. You also have the opportunity to learn a lot about the processes that go into a successful publishing solution. The more you know about editing, design, and printing, the more likely you’ll be to reach the … [Read more...]

Two Design Nuggets

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It All Starts with ... "Great Book Titles" & "The Printed Book Should Come First" While speaking in London, I ran across a book and loved the title so much, I bought it. The Guide to a Dead Brilliant Funeral Speech - Because you only get one chance to make a last impression by Neil Dorward (147 pages, Paperback - Aug. 17, 2009, Ecademy … [Read more...]