Archive for the 'Design & Layout' Category

Fern Reiss

Book Covers

Tuesday, August 19th, 2003

Have you fallen prey to the classic mistake of new self-publishers? Have you spent a lot of time and energy on your book’s content—and then whipped off your own book cover?

Filed under: Design & Layout, Publishing Basics | No Comments »

Designing Your Books as Sales Aids

Tuesday, March 11th, 2003

The marketability of a book is determined not only by its editorial content and the qualifications and fame of the author but also by the design, packaging, and price of the book. In this report, we’ll discuss the last three elements in greater detail.

Filed under: Book Marketing, Design & Layout, Publishing Basics | No Comments »

Everyone Judges a Book by its Cover

Tuesday, February 11th, 2003

And what you can do about it.
Like it or not, no one reads the book before he or she makes a buying decision.

Filed under: Design & Layout, Publishing Basics | No Comments »