One surefire way to spread the word about a book is for the author to embark on a public speaking campaign. Authors who pursue speaking engagements gain more attention for their books. Some authors have single-handedly propelled their books to bestseller status through traveling and speaking nationwide on a continual basis.

Congratulations! You have not only written a book, but you have it published. If you have a mainstream publisher, you will most likely be given some type of publicity schedule which will include book signings at book stores. If you are self-published, you will be setting up your own promotional tour. Clients always tell me how excited they are to be invited to sign books at a store. After the event, I get calls describing their disappointment that no one came to hear them speak. They feel embarrassed and insignificant. Not to worry, this is the name of the signing game

Ever do a booksigning where you didn’t sell a single book? Ever go to a book fair where you ended up spending more than you earned? It doesn’t have to be that hard. Here’s how to maximize your sales at any book signing or book fair.

So what do you do when you have a book signing and no one shows up? Sure that may sound like the beginning of a great joke but for many of us, it’s our worst nightmare.

Book signing is high-impact, low-cost publicity at its best. You get advance book sales, better shelf display, virtually free advertising, recognition as the expert in your field, critical networking leads, opportunities to book speaking engagements, radio and TV coverage, and so much more.
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