Vol 1 – Brand Your Swag Hustle- verb; to act aggressively especially in business dealings.Hustler- noun; an enterprising person, someone determined to succeed, a go-getter. Welcome to the first of many articles for those of you who are tired of waiting for opportunities in the publishing world, and are ready to create your own. Today, [...]

As the author of a children’s chapter book series, The Adventures of Drew and Ellie (www.drewandellie.com), I am often asked—how long did it take you to find a publisher? “Well,” I begin. “I only needed to look as far as the bathroom mirror.” I’ve always been an avid reader and love getting drawn into one [...]

Self Publishing, Inc. offers Book Coaches to help self-publishing authors plot out and navigate their publishing journey. Book Coaches provide guidance and share insights in hopes that authors will avoid the pitfalls that they could encounter. * * * * If you choose to make New Year’s resolutions … So here we are at the [...]

Businesses of all sizes constitute a unique, large, growing and diverse opportunity for selling your books. Buyers seek items to help them promote goods and services, reward buyers for making the purchase, motivate employees or serve as a gift to customers. Traditionally they have used apparel, cameras, coffee mugs, food, electronic devices and other items [...]

There is no denying that the economy is forcing people to redesign their promotional budget. The choices authors and experts have to make when it comes to PR have to be highly effective to make each dollar count. So how does an expert decide which strategy to implement when funds are scarce and sales are [...]

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people [...]

Many niche publishers know what they want to write about, but they don’t know where to start their marketing strategy.  One of the best ways to establish your book’s viability in the minds of your readers is by aligning yourself with the companies, charities, groups or clubs they trust.  It’s a lot like the Oprah [...]