Twenty years ago, if a friend told me they were going to the hospital for 3-4 weeks, it usually meant that they were headed to the “drunk tank” to dry out. While I was pretty wild twenty and thirty years ago, I managed to steer clear of that particular life experience but I am headed into the hospital on another life adventure. I was … [Read more...]
Just as you would not ask a group of automobile dealers to give you a price on a car with an engine, four tires and brakes and expect to be able to compare pricing in any meaningful way, you can’t ask a group of printers for a “quote” on printing a book, with only vague specifications. Printers print books based on a customer supplied … [Read more...]
As luck would have it, SelfPublishing.com just sponsored our first webinar, Cold Calling for People who Hate to Cold Call, featuring the “Queen of Cold Calling”, Wendy Weiss. This hour long event sold out in only two days, which tells me that there are more than one of you out there with the same problem. If you count yourself among this … [Read more...]
Keywords are words designed to get the attention of an individual. When I was a kid, my mom used to stand at the back door and scream out “Ronnie” when she needed me. It usually got my attention and I came running when I heard it... mission accomplished. Any other word was completely ignored. Today the term keyword is associated with websites … [Read more...]
First off, while most printers can print a book, only a small percentage of offset printers are book printers … a very small percentage. Now put yourself in the printer’s place for a minute. Would you rather deal with one print buyer who prints a thousand titles per year or a thousand printers with one title each? The answer to this should be … [Read more...]
This was a real case that came up this past week and is very typical of some of the problems an author faces when he puts on the Publisher hat. The simple answer is, if you signed the printer proof as “ok to print” and the books match the signed proof, you’ve bought the books. The largest printing mistake that I was ever involved with … [Read more...]
The recent Publishing Basics Seminar played to a packed house in New York City the Monday prior to the opening of Book Expo America. This seminar was received so well that the group has decided to offer it again for our West Coast friends on August 1st in Anaheim, California. California … here we come! The 2nd Annual Publishing Basics Seminar … [Read more...]
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