Archive for the 'Advertising & Promotion' Category

Fern Reiss

Get More Publicity For Your Book and Business

Wednesday, December 5th, 2007

Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum. #1 Be prepared for The New York Times

Filed under: Advertising & Promotion, Publicity, Publishing Basics | 3 Comments »

Whitney Hallberg

Paid Reviews Provide Opportunities for Self-Publishers and Small Presses

Wednesday, December 5th, 2007

Authors and publishers know that reviews and blurbs from reputable sources are the key to book sales. But with literally hundreds of thousands of books being published every year, it is impossible for every book to get the attention that its author and publisher hopes for from the New York Times, Publishers Weekly, ForeWord, and other review publications.

Filed under: Advertising & Promotion, Publicity, Publishing Basics | 3 Comments »

Brian Jud

Practice Makes Permanent

Monday, October 22nd, 2007

Have you wondered why celebrities being interviewed on television can look so calm when millions of people are watching them? And have you ever wondered if you could do that?

Filed under: Advertising & Promotion, Publicity, Publishing Basics | 1 Comment »

Dan Smith

The Seven Deadly Sins of Book Promotion

Monday, October 22nd, 2007

Competitive doesn’t begin to describe today’s book market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor —book publicity is a tough, sometimes brutal business.

Filed under: Advertising & Promotion, Publicity, Publishing Basics, Sales And Marketing, Sales And Marketing (peer-to-peer) | 12 Comments »

Fern Reiss

How to Publicize Your Children’s Book

Thursday, September 20th, 2007

How do you publicize a children’s book? Many authors of children’s books don’t spend much time trying—but publicizing a children’s book can be easier than publicizing an adult novel. Here’s how to get started:

Filed under: Advertising & Promotion, Book Marketing, Publicity, Publishing Basics, Sales And Marketing, Self-publishing Children’s Books | 7 Comments »

Brian Jud

Take the “Junk” Out of Direct Mail

Thursday, September 20th, 2007

Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. Unfortunately, people perceive all direct mail as junk mail, and its Internet equivalent as spam.

Filed under: Advertising & Promotion, Book Marketing, Publishing Basics, Sales And Marketing | No Comments »

Patrica Fry

Tips for Becoming More Media-Worthy

Thursday, September 20th, 2007

If you’re an author, you know how important it is to publicize your book. You’ve told everyone you know about it. You sent notices to your entire mailing list. You’ve submitted announcements to your online groups and forums as well as appropriate newsletters. And you’ve solicited a few online book reviews.

Filed under: Advertising & Promotion, Book Marketing, Publicity, Publishing Basics | 3 Comments »