As each month goes by, there is more and more evidence that proves the internet has taken the publishing industry and pulled the dusty rug from beneath it. The Web 2.0 Quake as shaken many of the industry giants right down to their ink and paper foundations. And, bit-by-bit, the hallowed halls of the untouchables are crumbling around them.

‘Social networking’ has become the latest buzz phrase – but what is social networking exactly, and why would you want to get involved in it? The answer is that social networks—Facebook, LinkedIn, Ryze, Bebo, MySpace, etc—are fast becoming a phenomenon worth paying attention to, and are potentially poised to usurp many of the publicity and advertising dollars formerly vested in the more traditional media.

Talk to any book publicist, and you’ll hear the same thing: Getting broadcast publicity for a self-published or mid-list novel is at best challenging, and often nearly impossible. Unless your last name is Clancy, King or Rowling, chances are slim a radio or TV program is going to want you on the air to talk about your book. The reason is simple: Good interviews are usually based on real-life topics, and fiction – by its very nature – is creation by imagination, not real life.

A month ago I would have told you that Facebook was a useless website where 15 years olds trash talked each other and otherwise wasted time. As a mater of fact, I originally opened my Facebook account to try to rummage around and see what my 16 year old was up to. Today I am convinced that Facebook should be considered a primary marketing tool by every self-publisher.

Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum. #1 Be prepared for The New York Times

Authors and publishers know that reviews and blurbs from reputable sources are the key to book sales. But with literally hundreds of thousands of books being published every year, it is impossible for every book to get the attention that its author and publisher hopes for from the New York Times, Publishers Weekly, ForeWord, and other review publications.

Have you wondered why celebrities being interviewed on television can look so calm when millions of people are watching them? And have you ever wondered if you could do that?