Many niche publishers know what they want to write about, but they don’t know where to start their marketing strategy.  One of the best ways to establish your book’s viability in the minds of your readers is by aligning yourself with the companies, charities, groups or clubs they trust.  It’s a lot like the Oprah [...]

You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, bankruptcy and recession. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive? Let’s face facts: [...]

The marketplace for the armed services is made up of about 2.2 million active duty personnel and dependents, almost 1 million civilians working for the Department of Defense and almost 2,000,000 retired service people. Selling to these people becomes an easier task if you further segment the military market into its two unique segments: the [...]

Every author and publisher wants to make a big splash. Especially with the “launch” of a new book. Note the use of the word “launch” — it’s not called a book trot or a book flutter, or even a book sashay. It’s a LAUNCH! So macho. So full of vim and vigor — and testosterone. [...]

Average bookstore shelf life these days is just four months, unless you publicize your book avidly. So this month, in no particular order, a list of 19 ways to publicize your book… Create a holiday around the book’s theme or title, Create a contest that ties in to the book.

Producers at top TV and radio shows may receive hundreds of requests from authors to appear on their programs every day. The cover letter you send with your press kit must attract their attention quickly and make you stand out — in a positive way — from the other potential guests. This is more likely to occur if you utilize seven proven techniques for creating an effective one-page summary, each tip starting with the letter C. Your pitch letter can be more effective if it follows the “Seven Cs” of good communication strategy. It should be…

As each month goes by, there is more and more evidence that proves the internet has taken the publishing industry and pulled the dusty rug from beneath it. The Web 2.0 Quake as shaken many of the industry giants right down to their ink and paper foundations. And, bit-by-bit, the hallowed halls of the untouchables are crumbling around them.