How do you publicize a children’s book? Many authors of children’s books don’t spend much time trying—but publicizing a children’s book can be easier than publicizing an adult novel. Here’s how to get started:

Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. Unfortunately, people perceive all direct mail as junk mail, and its Internet equivalent as spam.

Marketing plans are great guides for business owners, and a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Learn how to develop a smart marketing plan that will help you sell more books.

If you’re an author, you know how important it is to publicize your book. You’ve told everyone you know about it. You sent notices to your entire mailing list. You’ve submitted announcements to your online groups and forums as well as appropriate newsletters. And you’ve solicited a few online book reviews.

You don’t have to pay big money for a “Millionaire” seminar. You don’t have to inch along with old-style marketing that takes too much time and money. You don’t have to tell and sell. You don’t have to spend big dollars for pay-per-click or Google ads.

How do you get journalists to write articles about you? In the past year, I’ve been featured in over 100 magazines and newspapers worldwide (including many of the biggies, from The New York Times to Fortune Magazine). How do you get that kind of attention for your book or business? Here are my top techniques

A blurb is the book description you find on the back of a book or online to describe a book’s contents. Most run several paragraphs, but some publishers want them shorter or in a special format so be sure to check with your publisher’s guidelines before you begin work.