Self Publishing, Inc. offers Book Coaches to help self-publishing authors plot out and navigate their publishing journey. Book Coaches provide guidance and share insights in hopes that authors will avoid the pitfalls that they could encounter. * * * * If you choose to make New Year’s resolutions … So here we are at the [...]

Businesses of all sizes constitute a unique, large, growing and diverse opportunity for selling your books. Buyers seek items to help them promote goods and services, reward buyers for making the purchase, motivate employees or serve as a gift to customers. Traditionally they have used apparel, cameras, coffee mugs, food, electronic devices and other items [...]

There is no denying that the economy is forcing people to redesign their promotional budget. The choices authors and experts have to make when it comes to PR have to be highly effective to make each dollar count. So how does an expert decide which strategy to implement when funds are scarce and sales are [...]

Selling to exchanges The largest buyers of books of all types for the military market are the exchange services — Army & Air Force Exchange Service, Coast Guard Exchange, Navy Exchange and Marine Corps Exchange. An exchange is a discount retail store run by the military services. They are located on military bases and installations [...]

Are you missing opportunities to sell foreign rights for books because you think people in other cultures are different than North Americans? Elliott Katz thought his book, Being the Strong Man a Woman Wants: Timeless Wisdom on Being a Man, was for North American men who need to show more leadership in their relationships with [...]

Many niche publishers know what they want to write about, but they don’t know where to start their marketing strategy.  One of the best ways to establish your book’s viability in the minds of your readers is by aligning yourself with the companies, charities, groups or clubs they trust.  It’s a lot like the Oprah [...]

You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, bankruptcy and recession. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive? Let’s face facts: [...]