Archive for the 'Book Marketing' Category

Anne Leedom

Online Publicity: Economic Survival Tips You Need to Know

Monday, June 15th, 2009

There is no denying that the economy is forcing people to redesign their promotional budget. The choices authors and experts have to make when it comes to PR have to be highly effective to make each dollar count. So how does an expert decide which strategy to implement when funds are scarce and sales are [...]

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Brian Jud

Selling Books Successfully to the Armed Forces

Tuesday, April 14th, 2009

Selling to exchanges
The largest buyers of books of all types for the military market are the exchange services — Army & Air Force Exchange Service, Coast Guard Exchange, Navy Exchange and Marine Corps Exchange. An exchange is a discount retail store run by the military services. They are located on military bases and installations (the [...]

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Elliott Katz

You can sell foreign rights for your book

Tuesday, April 14th, 2009

Are you missing opportunities to sell foreign rights for books because you think people in other cultures are different than North Americans? Elliott Katz thought his book, Being the Strong Man a Woman Wants: Timeless Wisdom on Being a Man, was for North American men who need to show more leadership in their relationships with [...]

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Danny Stooksbury

Make allies to ensure your book’s success

Tuesday, February 24th, 2009

Many niche publishers know what they want to write about, but they don’t know where to start their marketing strategy.  One of the best ways to establish your book’s viability in the minds of your readers is by aligning yourself with the companies, charities, groups or clubs they trust.  It’s a lot like the Oprah [...]

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Wendy Weiss

Five Tips for Selling in Tough Times

Thursday, January 15th, 2009

You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, bankruptcy and recession. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive?
Let’s face facts: We [...]

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Brian Jud

Selling Books Successfully to the Armed Forces: Part One – the Overseas Market

Friday, November 14th, 2008

The marketplace for the armed services is made up of about 2.2 million active duty personnel and dependents, almost 1 million civilians working for the Department of Defense and almost 2,000,000 retired service people. Selling to these people becomes an easier task if you further segment the military market into its two unique segments: the [...]

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Bob Baker

The Slow Build Approach to Book Marketing

Friday, November 14th, 2008

Every author and publisher wants to make a big splash. Especially with the “launch” of a new book. Note the use of the word “launch” — it’s not called a book trot or a book flutter, or even a book sashay. It’s a LAUNCH! So macho. So full of vim and vigor — and testosterone.
There’s [...]

Filed under: Book Marketing | 7 Comments »