Shel Horowitz's Archive

Website
http://www.frugalmarketing.com
Email
shel@frugalfun.com

Profile

The award-winning author of five marketing books, Shel Horowitz specializes in helping authors and small publishers succeed in a crowded marketplace—as a marketing copywriter, strategist, and book coach. Visit him on the Web at http://www.frugalmarketing.com or call him at 800-683-WORD (800-683-9673) or 413-586-2388. This article is taken from his latest book, Grassroots Marketing for Authors and Publishers; his two other current books are Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World.

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