February 7, 2012

Never Stop Chasing Coverage

If you talk to big publishers, you'll hear a lot of malarkey about the brief, tiny window for news coverage on a new book-measured in months. This is absolute garbage, and they should know better. After all, they've invested many thousands of dollars in each book. It's in their interest to succeed, although sometimes it seems they don't realize … [Read more...]

Web Traffic Strategies for Book Promoters

Building Traffic If you build it, they won’t necessarily come. Whole books have been written on how to get traffic to your site; here’s a brief overview. Most traffic will arrive at your site through one of four channels: natural search, nonsearch links, off-line promotion, or paid advertising. Natural Search Search-engine robots will crawl … [Read more...]