My name is Phil Whitmarsh. I wear a couple of hats at Self Publishing, Inc. Like Bob & Michael, I’m a Book Coach, helping authors plot out and navigate their self publishing journey. I’m also our Book Marketing Coach, providing specialized guidance to help authors improve their marketing efforts to best reach their audiences and publishing goals. With over 15 years providing marketing support to specialized manufacturers and several national nonprofit organizations, I bring diverse marketing experience to the mix. After several years in the publishing industry—having started out with one of the “big three” Vanity Press Publishers—joining Self Publishing, Inc. was a natural progression in my goal to help writers find their voice and discover the best ways to share their ideas and stories in the marketplace. I look forward to helping you realize your publishing dreams.
You can reach me at 800-621-2556, ext. 5464, or at phil@selfpublishing.com. Like so many of the RJ Communications staff, I keep a four-legged colleague close by, a 3-year-old Shiba Inu named “Cayenne.”
Welcome to the Coach’s Corner! If you’ve talked with me live, you’ve probably heard me say, “your book is your baby!” Most everyone agrees when I suggest that you need to let a manuscript gestate as long as it needs to gel into a well-put-together book. “You can’t rush that baby!” Whether it’s professional editing or design, … [Read more...]
Welcome to the Coach's Corner! Despite the fact that I’m a bit of a car geek, I wouldn’t call myself a race fan. But this year’s Daytona 500 was really something to watch—if you could manage to keep track of when it was being run and broadcast. It brought to mind the unpredictable nature of life and all things we attempt to organize. Three … [Read more...]
Chances are you’ve see the shell game scam in action. Maybe you played it with your friends. Maybe you saw a professional offering it at a carnival, a park, or on a street corner. You try your hand to see if you can follow the shell or the cup with the ball better than the person shuffling them can cause you to lose track of it. You’re always … [Read more...]
I ask a lot of questions. Why did you write your book? For whom did you write your book? Who are your targeted readers? “Everyone who can read at an eighth grade reading level” is not the right answer. I will probably not read your fantasy book about vampire beavers attacking a muskrat kingdom. Who is your ideal reader? My what? Your … [Read more...]
The fortune cookie read, “you will find success this year.” Where will success be found? When will I find it? Will I find this “success” before the predicted end of the world next December? I don’t buy it. Any success worth finding is worth earning. This goes for all of us here at selfpublishing.com and it goes for all of the … [Read more...]
Welcome to the Coach’s Corner! If you have your ear to the self publishing blogosphere, you’ve heard the constant buzz on the subject of publishing printed books vs. e-books. If you’re going to self-publish a book this year, there are five points you need to consider as you consider your publishing options. Tangible products have immediate … [Read more...]
Welcome to the Coach’s Corner! This issue’s column is for those of you who have goals of commercial success with your self-published book. If yours is a “friends and family” project, you might find some of this helpful, too. To be successful your book has to be exceptional. With the explosive expansion of self publishing options, it’s … [Read more...]
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