About ten months ago, I listened to Gary Vaynerchuck talk about this new site called Pinterest. He was really excited about it, though at first I didn’t get it. “Get on Pinterest now!” Gary encouraged. I didn’t listen, thinking “oh, dear, not another social network!” But Pinterest has proven to be anything but another social network. … [Read more...]
Did you know that 98% of journalists go online daily? (Source: white paper released by Expansion Plus Inc. ( www.expansionplus.com). Here’s the breakdown of what they’re doing while they’re on the 'Net: 92% article research 81% searching online for stories and information related to piece they’re currently working on 76% to find new … [Read more...]
Did you know that 98% of journalists go online daily? (Source: white paper released by Expansion Plus Inc. ( www.expansionplus.com). Here’s the breakdown of what they’re doing while they’re on the 'Net: 92% article research 81% searching online for stories and information related to piece they’re currently working on 76% to find new … [Read more...]
If you’re looking for a shortcut to get your consumer to buy, it might be through their ear. Auditory response is one of the strongest senses we possess. Have you ever wondered why you can remember the tune of a song (“It’s a small world") but can’t remember an article you read in the paper just this morning? That’s the power of audio. … [Read more...]
If you’ve ever channel-surfed your way to QVC you’ve probably experienced the QVC “buzz” firsthand. You don’t watch QVC as a rule but for some reason, you can’t seem to switch the channel once you’re there. It’s engaging, fun, and dare I say, even a bit exciting. As the time ticks by with only seconds left to sell a product, you … [Read more...]
What happens if you build a web site and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books. For the most part, authors assume that internet promotion stops once their site is up. But the harsh truth is that with all the sites popping up every day, … [Read more...]
Solving the Riddle of Book Publicity Public Relations' expert Penny Sanservieri talks about the facts and fiction which surrounds the PR Industry. What is publicity? What is Public Relations? What does this all have to do with the self-publisher? Is Oprah for everyone? Does publicity pay for itself? Find out the answer to these as well as … [Read more...]
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