Yes, I’m going to say it again—personality sells books. If you doubt it, begin a campaign to engage more people in conversation about your book and see what happens. Talk to people at a bus stop about it, show it to folks who are waiting in line at the grocery store, bring it up at business meetings and social events where appropriate, share it … [Read more...]
How do you support your fellow authors? It seems that we don’t have enough time and energy these days to do all that we feel we must, let alone be able to offer anything much to others. I think that busy authors are especially lacking in the support department. Authorship is so all-consuming that we find ourselves overwhelmed by our own … [Read more...]
The ebook is a hot topic at the writers’ conferences I attend. No matter what issue I’m addressing as a workshop leader, I get questions about publishing and marketing ebooks. For information about ebook publishing, let me direct you to the Internet. I got over sixty-eight million results when I did an Internet search using keywords, … [Read more...]
There’s nothing quite like positive feedback for your writing efforts. Whether it’s a complimentary letter-to-the-editor published in a magazine that ran your article, a supportive comment from a friend who read something you wrote or a good review of your book, praise is always welcome. Writers and authors thrive on accolades. Second to a … [Read more...]
As an author, you probably spend a lot of time seeking book promotion opportunities. You’ve researched book review sites, you attend all local book fairs, you’re constantly on the lookout for speaking venues, you have a nice website and you post to your blog every few days or so. But, at the same time, if you’re not paying attention to … [Read more...]
Authors often ask me, “What’s the best way to promote a book?” And my answer is always the same, “It depends on you and it depends on your book.” But I must say that the most effective promotion generally involves some measure of personality. I sell my books on publishing and book promotion to people who have heard me speak on an … [Read more...]
When we talk about book promotion, we refer to it as work—hard work. But, really, don’t you also have some fun doing it? If not, perhaps your approach is all wrong. Just because something takes effort, time and energy, doesn’t mean it has to be unpleasant. Your sport or exercise of choice is work, but it is also something you enjoy. Even … [Read more...]
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