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	<title>Publishing Basics... for the self publisher&#187; David Leonhardt</title>
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		<title>There Should Be More to your SEO Consultant Than Rankings</title>
		<link>http://www.publishingbasics.com/2005/04/11/there-should-be-more-to-your-seo-consultant-than-rankings/</link>
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		<pubDate>Mon, 11 Apr 2005 19:40:48 +0000</pubDate>
		<dc:creator>David Leonhardt</dc:creator>
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		<description><![CDATA[Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization.]]></description>
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		<title>Understanding Search Engines</title>
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		<pubDate>Wed, 19 Nov 2003 13:59:22 +0000</pubDate>
		<dc:creator>David Leonhardt</dc:creator>
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		<description><![CDATA[Maggie knows how to find what she wants.   She lets her fingers do the walking - not in the Yellow Pages, but at Google.com.   She wants to learn about bread baking, and you have just written Bread Baking Made Simple...]]></description>
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