Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. … [Read more...]

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination, your website, you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Think of the right keywords as the Open … [Read more...]

How is it possible to sell your own self-published book with 692.3 million books reported by Nielson BookScan as being sold in 2007? This is a 5% increase from the previous year. It has been reported by Publisher Weekly that the internet is the dominating factor when it comes to bookselling. In 2007, 35% of book purchases during the nine-month … [Read more...]

With millions of websites being loaded onto the World Wide Web, “pretty” doesn't help authors or writers capture their targeted audiences. It was reported in June, 2007 on SoftPedia.com, approximately 100,000 websites are added to the internet every day. Competition on the internet is fierce, and every author must remove any road blocks that … [Read more...]