So, after doing extensive work in the background, you’ve successfully marketed yourself to the media, and now a television or radio station is interested in interviewing you…congratulations! It’s up to you give the best possible interview you can. We advise our clients to “own the experience” and really knock the ball out of the park … [Read more...]
3 Part Strategy to Building Your Next Media Campaign
June 30, 2010 By Leave a Comment
If you think getting free media is easy, and means just sending out a press release to automatically score coverage, think again. Successful PR or marketing is very rarely based on random tactics; you need a media strategy that often requires a lot of heavy lifting. At its core, a typical Allen Media Strategies campaign centers on creating … [Read more...]
Blowing Away the “Smoke and Mirrors” from Book Marketing: 5 Ways To Make Absolutely Sure You Maximize Your Marketing Dollars
March 19, 2010 By Leave a Comment
I read with great interest SelfPublishing.com head Ron Pramschufer’s excellent piece in the January 2010 Publishing Basics Newsletter about the difficulty in quantifying marketing dollars in relationship to book sales. He even called a lot of what’s being peddled to authors “smoke and mirrors”…and, much as I might hate to admit it, … [Read more...]
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