EDITOR’S NOTE: Burke Allen is taking part in the Publishing Seminar this week in Anaheim, California. Following up a successful event in NYC in May, where would you like to see the next Publishing Seminar event? One of the most important elements of your web site is the “call to action.” Your site may have a compelling headline that grabs … [Read more...]
I’m really looking forward to coming to Anaheim August 1st, to spend time with a group of motivated authors at The Publishing Seminar. This will be a full day packed with actionable information that you can take home and implement right away to kick start your career as an author. My part of the day will focus on showing attendees my firm’s … [Read more...]
I just returned from New York City, where I spoke at The Publishing Seminar with Ron Pramschufer, Fred Gleeck, and Bill O’Hanlon to a fantastically talented group of authors. Ron helped navigate the minefields of self publishing. Bill gave tips on getting a traditional publishing deal (he’s released 33 books and appeared on both The Today Show … [Read more...]
It has been said that most of what shapes you into who you become happens when you’re a kid. I guess it worked out that way for me, especially in terms of how I teach our author and media training clients the art of “Becoming Semi-Famous.” Growing up in the coalfields of Southern West Virginia (just over the mountain from where the reality … [Read more...]
Allen Media Strategies just wrapped up our latest Media Mastery Weekend training seminar here in Washington, DC October 22nd-24th. For three intensive days, we took a small group of a dozen attendees, most of them authors, through hands-on, in-studio training in the art of how to generate, and then deliver, television and radio interviews. We … [Read more...]
As you know, the publishing industry is tough; thousands of new books vying for readers attention are released every year in the U.S. alone. Marketing and P.R. of your book is crucial to promote awareness and lead to sales of your title. However, many self-published authors don’t have the budget to plunk down retainers of up to $10,000 per month … [Read more...]
Many of the most effective radio interviews you’ll do are “phoners”, or interviews conducted on the telephone with a radio show (or in rare cases, a television show). There are several techniques that are crucial for a successful phoner; here are five of the most important: Always keep in mind that you’re having a one-on-one … [Read more...]
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