A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign. The Promotion Mix Promotion is one of the most important functions of marketing. It makes people aware that your books exists, and makes … [Read more...]

A proverb tells us that a journey of a thousand miles begins with one step. But what if that step is in the wrong direction? The traveler would waste unnecessary time, energy and money going the wrong way. For lack of knowing that first step, some independent publishers ignore the path of non-traditional selling. The question, “Where can I sell … [Read more...]

The ultimate objective is to close the sale on your first visit with a buyer. However, this is unlikely to happen, particularly for a large order. The negotiating process begins when you try to close the sale and the buyer disagrees with, or objects to one or more of your terms or conditions. Start the negotiating process by asking questions. Find … [Read more...]

Special-sales opportunities are so ubiquitous that we fail to see them. We become so used to seeing a gift shop, toy store, beauty salon or museum for what they are that we do not think of them for what they could be: potential outlets for book sales. You can find these new sources of revenue by conducting simple grassroots market … [Read more...]

Non-traditional marketing is the process of writing quality content in response to an identified need, publishing it in the form desired by the reader and then selling it to people in defined groups of prospective customers. Doing this is not dramatically different from what you are probably doing now; it simply requires a change in … [Read more...]

Producers at top TV and radio shows may receive hundreds of requests from authors to appear on their programs every day. The cover letter you send with your press kit must attract their attention quickly and make you stand out -- in a positive way -- from the other potential guests. This is more likely to occur if you utilize seven proven … [Read more...]

As we start the new year most of us are setting our goals for 2008. That is good, because firm objectives provide a target at which to aim, the standard against which you can gauge your relative success. And written goals provide a means for looking back to see how far you have come. If all these benefits of setting goals are true, how can goals be … [Read more...]