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	<title>Publishing Basics... for the self publisher&#187; Brian Jud</title>
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		<title>Look Beyond the Bookstore to Sell More Books</title>
		<link>http://www.publishingbasics.com/2012/01/30/look-beyond-the-bookstore-to-sell-more-books/</link>
		<comments>http://www.publishingbasics.com/2012/01/30/look-beyond-the-bookstore-to-sell-more-books/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 05:05:06 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[book printing]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[publishing support]]></category>
		<category><![CDATA[self publishing success]]></category>

		<guid isPermaLink="false">http://www.publishingbasics.com/?p=2198</guid>
		<description><![CDATA[“Total unit sales of print books sold through the outlets whose sales are captured by Nielsen BookScan dropped 10.2% in the six month period ended July 3, 2011…” (PWDaily, July 8, 2011). This is a trend that will continue, according to publishing experts. Combine that with the demise of Borders and the outlook for trade sales of print books is not brilliant. The good news is that there are two areas in which you can generate sustained growth in your sales and profits: ebooks and non-bookstore marketing. ]]></description>
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		<title>How to Get Started Selling Books as Promotional Items</title>
		<link>http://www.publishingbasics.com/2009/09/20/how-to-get-started-selling-books-as-promotional-items/</link>
		<comments>http://www.publishingbasics.com/2009/09/20/how-to-get-started-selling-books-as-promotional-items/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 01:23:23 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
		
		<guid isPermaLink="false">http://www.publishingbasics.com/?p=616</guid>
		<description><![CDATA[Businesses of all sizes constitute a unique, large, growing and diverse opportunity for selling your books. Buyers seek items to help them promote goods and services, reward buyers for making the purchase, motivate employees or serve as a gift to customers. Traditionally they have used apparel, cameras, coffee mugs, food, electronic devices and other items [...]]]></description>
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		<title>Hints for Conducting Telephone Interviews for Radio Shows</title>
		<link>http://www.publishingbasics.com/2009/08/10/hints-for-conducting-telephone-interviews-for-radio-shows-2/</link>
		<comments>http://www.publishingbasics.com/2009/08/10/hints-for-conducting-telephone-interviews-for-radio-shows-2/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:45:51 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.publishingbasics.com/?p=595</guid>
		<description><![CDATA[Performances on radio talk or news shows are the workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at little or no cost. You can even sell some books, if you do it right. Most radio shows are conducted over the telephone, from [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Benefits of Selling to Non- Bookstore Markets</title>
		<link>http://www.publishingbasics.com/2009/06/15/the-benefits-of-selling-to-non-bookstore-markets-2/</link>
		<comments>http://www.publishingbasics.com/2009/06/15/the-benefits-of-selling-to-non-bookstore-markets-2/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:23:55 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.publishingbasics.com/?p=586</guid>
		<description><![CDATA[Special-sales marketing is the process of selling your books to individuals &#8212; or to professional buyers &#8212; in businesses other than bookstores. In non-bookstore marketing, a successful title is written in response to an identified need, is published in the form desired by the reader, then is properly priced, distributed and promoted directly to a [...]]]></description>
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		<title>Selling Books Successfully to the Armed Forces</title>
		<link>http://www.publishingbasics.com/2009/04/14/selling-books-successfully-to-the-armed-forces/</link>
		<comments>http://www.publishingbasics.com/2009/04/14/selling-books-successfully-to-the-armed-forces/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 20:42:11 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
		
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		<description><![CDATA[Selling to exchanges The largest buyers of books of all types for the military market are the exchange services — Army &#38; Air Force Exchange Service, Coast Guard Exchange, Navy Exchange and Marine Corps Exchange. An exchange is a discount retail store run by the military services. They are located on military bases and installations [...]]]></description>
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		<title>PAR™ for the Book- Marketing Course</title>
		<link>http://www.publishingbasics.com/2009/01/15/par%e2%84%a2-for-the-book-marketing-course-2/</link>
		<comments>http://www.publishingbasics.com/2009/01/15/par%e2%84%a2-for-the-book-marketing-course-2/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 20:48:22 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.publishingbasics.com/?p=516</guid>
		<description><![CDATA[You can sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? I think you will agree that people think more about how they can solve their problems, learn something, improve themselves or be [...]]]></description>
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		<title>Selling Books Successfully to the Armed Forces: Part One – the Overseas Market</title>
		<link>http://www.publishingbasics.com/2008/11/14/selling-books-successfully-to-the-armed-forces-part-one-%e2%80%93-the-overseas-market/</link>
		<comments>http://www.publishingbasics.com/2008/11/14/selling-books-successfully-to-the-armed-forces-part-one-%e2%80%93-the-overseas-market/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 21:28:27 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
		
		<guid isPermaLink="false">http://www.publishingbasics.com/?p=505</guid>
		<description><![CDATA[The marketplace for the armed services is made up of about 2.2 million active duty personnel and dependents, almost 1 million civilians working for the Department of Defense and almost 2,000,000 retired service people. Selling to these people becomes an easier task if you further segment the military market into its two unique segments: the [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Mix and Match Your Promotion</title>
		<link>http://www.publishingbasics.com/2008/10/02/mix-and-match-your-promotion-4/</link>
		<comments>http://www.publishingbasics.com/2008/10/02/mix-and-match-your-promotion-4/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 15:44:41 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.publishingbasics.com/?p=487</guid>
		<description><![CDATA[A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign. The Promotion Mix Promotion is one of the most important functions of marketing. It makes people aware that your books exists, and makes [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Path to Successful Special Sales</title>
		<link>http://www.publishingbasics.com/2008/08/25/the-path-to-successful-special-sales/</link>
		<comments>http://www.publishingbasics.com/2008/08/25/the-path-to-successful-special-sales/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 20:24:45 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.publishingbasics.com/?p=454</guid>
		<description><![CDATA[A proverb tells us that a journey of a thousand miles begins with one step. But what if that step is in the wrong direction? The traveler would waste unnecessary time, energy and money going the wrong way. For lack of knowing that first step, some independent publishers ignore the path of non-traditional selling. The question, “Where can I sell my books outside of bookstores?” is ambiguous and offers no direction, insight or instructions about what to do]]></description>
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		<title>How to Negotiate a Large Order for Your Book</title>
		<link>http://www.publishingbasics.com/2008/07/08/how-to-negotiate-a-large-order-for-your-book/</link>
		<comments>http://www.publishingbasics.com/2008/07/08/how-to-negotiate-a-large-order-for-your-book/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 16:03:19 +0000</pubDate>
		<dc:creator>Brian Jud</dc:creator>
				<category><![CDATA[General]]></category>

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		<description><![CDATA[The ultimate objective is to close the sale on your first visit with a buyer. However, this is unlikely to happen, particularly for a large order. The negotiating process begins when you try to close the sale and the buyer disagrees with, or objects to one or more of your terms or conditions. Start the negotiating process by asking questions. Find out as much as you can about the other side’s concerns (do not refer to them as objections). Why did the buyer not accept your initial proposal? How far apart are your positions? If close, can you split the difference]]></description>
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