“Total unit sales of print books sold through the outlets whose sales are captured by Nielsen BookScan dropped 10.2% in the six month period ended July 3, 2011…” (PWDaily, July 8, 2011). This is a trend that will continue, according to publishing experts. Combine that with the demise of Borders and the outlook for trade sales of print books … [Read more...]
Businesses of all sizes constitute a unique, large, growing and diverse opportunity for selling your books. Buyers seek items to help them promote goods and services, reward buyers for making the purchase, motivate employees or serve as a gift to customers. Traditionally they have used apparel, cameras, coffee mugs, food, electronic devices and … [Read more...]
Performances on radio talk or news shows are the workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at little or no cost. You can even sell some books, if you do it right. Most radio shows are conducted over the telephone, from any place in which there … [Read more...]
Special-sales marketing is the process of selling your books to individuals -- or to professional buyers -- in businesses other than bookstores. In non-bookstore marketing, a successful title is written in response to an identified need, is published in the form desired by the reader, then is properly priced, distributed and promoted directly to a … [Read more...]
Selling to exchanges The largest buyers of books of all types for the military market are the exchange services — Army & Air Force Exchange Service, Coast Guard Exchange, Navy Exchange and Marine Corps Exchange. An exchange is a discount retail store run by the military services. They are located on military bases and installations (the Army … [Read more...]
You can sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? I think you will agree that people think more about how they can solve their problems, learn something, improve themselves or be entertained than they do about your … [Read more...]
The marketplace for the armed services is made up of about 2.2 million active duty personnel and dependents, almost 1 million civilians working for the Department of Defense and almost 2,000,000 retired service people. Selling to these people becomes an easier task if you further segment the military market into its two unique segments: the … [Read more...]
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