February 7, 2012

How to Write a Great Query Letter—and get a literary agent or book editor/publisher to consider your work

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Query letters are the usual ways people get editors, publishers and agents to consider looking at or buying non-fiction books. Writing query letters is sometimes more challenging than writing your book. As in Pascal’s note to a friend, “I am sorry for the length of my letter. I had not the time to write a short one,” it can be difficult to … [Read more...]

Platform, Positioning and Population

I have had 30 books published by major publishers such as HarperCollins, John Wiley and Sons, W.W. Norton, Penguin and others. When I first became involved in writing and publishing trade books (publishing industry jargon referring to books for a general audience), I had an author's mindset. That is, I was thinking like an author. "Once they see my … [Read more...]