It’s 102 degrees out….. it’s beginning to look a lot like Christmas. – How was your summer? In case you haven’t looked at the calendar lately, it’s almost over. Around the Pramschufer household we’re busy packing bottles of shampoo and cases of “cup of noodles” in preparation for the trip back to Ohio to take my youngest son … [Read more...]
It’s 102 degrees out… it’s beginning to look a lot like Christmas
August 19, 2010 By Leave a Comment
Caveat Emptor. “Let the buyer beware.” – Part II
August 19, 2010 By Leave a Comment
When I was about ten years old, I saw something that I have never been able to explain … until now. There was a house in our neighborhood with a sloping driveway that descended into the basement. We’re talking a 30-dgree angle here. I was walking to a friend’s house when I saw a group of kids running down the sidewalk to the top of that … [Read more...]
Authors Who Love too Much
August 19, 2010 By Leave a Comment
I’ve edited quite a few book proposals lately, and am noticing a common thread among them. Some authors are so passionate about their projects that they tend to lose their focus when attempting to pitch their books to agents or publishers. Sometimes an author is so in love with the concept of her book and the way she presents it that they … [Read more...]
Phun with Phoners: 5 Radio Phone Interview Tips
August 19, 2010 By Leave a Comment
Many of the most effective radio interviews you’ll do are “phoners”, or interviews conducted on the telephone with a radio show (or in rare cases, a television show). There are several techniques that are crucial for a successful phoner; here are five of the most important: Always keep in mind that you’re having a one-on-one … [Read more...]
EBook basics: What is an EPub and what does it mean to the self-publisher?
August 19, 2010 By Leave a Comment
EPUB is short for Electronic Publication an open e-book standard that was developed by the International Digital Publishing Forum. EPUBs were specifically designed to work with the many e-readers that are now available. If you are reading an EPUB on an e-reader and the text is too small for you, you can simply change the font size so it’s … [Read more...]
Platform, Positioning and Population
August 19, 2010 By Leave a Comment
I have had 30 books published by major publishers such as HarperCollins, John Wiley and Sons, W.W. Norton, Penguin and others. When I first became involved in writing and publishing trade books (publishing industry jargon referring to books for a general audience), I had an author's mindset. That is, I was thinking like an author. "Once they see my … [Read more...]
Never Stop Chasing Coverage
August 19, 2010 By Leave a Comment
If you talk to big publishers, you'll hear a lot of malarkey about the brief, tiny window for news coverage on a new book-measured in months. This is absolute garbage, and they should know better. After all, they've invested many thousands of dollars in each book. It's in their interest to succeed, although sometimes it seems they don't realize … [Read more...]
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