Vol 1 - Brand Your Swag Hustle- verb; to act aggressively especially in business dealings.Hustler- noun; an enterprising person, someone determined to succeed, a go-getter. Welcome to the first of many articles for those of you who are tired of waiting for opportunities in the publishing world, and are ready to create your own. Today, I’d … [Read more...]
Ready to Graduate?
June 30, 2010 By Leave a Comment
Spring and summer are seasons for commencement. Students graduate from one level and move to the next. Some pick up their diploma and step out into the “real world” with hopes and dreams in tow. Some sit and wonder, “what do I do now?” Are you ready to graduate from being a writer with a manuscript to an author with a published … [Read more...]
How did Book Expo America work out this year?
June 30, 2010 By 1 Comment
How did Book Expo America work out this year? Going into this year there were lots of question marks concerning this yearly event. It moved from three days to two and moved from the weekend to the middle of the week. The show was condensed from two floors to one. Add to this the fact that the US is in an extended recession with little good news … [Read more...]
How did that Publishing Basics Seminar, in New York, work out for you?
June 30, 2010 By Leave a Comment
How did that Publishing Basics Seminar, in New York, work out for you? For me the highlight of the Book Expo week was actually the Monday before the show even started. For $97 each, a room full of author/publishers enjoyed an all day, intensive seminar presented by some of the top industry professionals. It was probably the best bang for the … [Read more...]
Is It Possible to Over Edit?
June 30, 2010 By 1 Comment
“Do you think I might be over editing?” an author asked me the other day. It was not the first time I’ve been asked. Many of us ponder that same question while going back through our manuscripts one last time, making just a few final revisions—again. At times we feel like Dorothy Parker: “I can’t write five words but that I change … [Read more...]
3 Part Strategy to Building Your Next Media Campaign
June 30, 2010 By Leave a Comment
If you think getting free media is easy, and means just sending out a press release to automatically score coverage, think again. Successful PR or marketing is very rarely based on random tactics; you need a media strategy that often requires a lot of heavy lifting. At its core, a typical Allen Media Strategies campaign centers on creating … [Read more...]
Why the Obsession to “Protect” Your Writing is Misguided
June 30, 2010 By 1 Comment
Most authors spend a lot of time obsessing about protecting their work. They are worried about other people "stealing" it without receiving payment. Whenever I do a seminar I always use the line: "Expect people to be dishonest . . . you'll never be disappointed." No matter how hard you try to protect your writing, it's going to be pirated and … [Read more...]
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