I have been exhibiting at Book Expo America since the McCormack Center, in Chicago, opened back in the middle 90’s. The show evolved as did my own booth in an effort to keep up with the changing times.  This year’s Expo is being held in New York City. In line with my “don’t put your eggs in one basket” philosophy, Self Publishing, Inc … [Read more...]

About 15 years ago, I was doing a publishing seminar in New York City at a continuing education center called the Learning Annex. Before I got started, everyone stood up to introduce themselves. A lady in a front row stood up and told our group about the 3 books that she had published with a major New York publishing company. THEN, she proceeded to … [Read more...]

I read with great interest SelfPublishing.com head Ron Pramschufer’s excellent piece in the January 2010 Publishing Basics Newsletter about the difficulty in quantifying marketing dollars in relationship to book sales.  He even called a lot of what’s being peddled to authors “smoke and mirrors”…and, much as I might hate to admit it, … [Read more...]

The eBook industry is EXPLODING! Google, Microsoft, Amazon, and Barnes and Nobles have all gotten into the act. And with the advent of the Kindle, Amazon’s e-reader, the whole landscape has changed. eBooks have arrived. They are no longer the poor cousin of traditional books. In fact, according to an article in the Huffington Post Why E-Books … [Read more...]

Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you.  I urge new authors, and even experienced authors,  to do the pre-marketing and create a book marketing plan that makes their book a success BEFORE  it’s published, either online or in print. Here’s Pre-Marketing … [Read more...]

Have you discovered that the road to publishing success is rather bumpy? It’s not easy to locate the freeway, is it? I’ve spend quite a bit of my time trying to steer authors and would-be authors toward the onramp. I’m working with clients, of course, but I also get a lot of random questions via email. This week, I received emails from 2 … [Read more...]

Meet the humble postcard—a low-cost, high-impact, versatile marketing tool in the publisher’s arsenal that improves your competitive edge. Book marketing with postcards is one of the most cost-effective and customer-effective direct-mail marketing campaigns you can launch. Whether you have one title or 200, a postcard with your book cover(s) … [Read more...]