If you write a good book, it's only a matter of time before you'll get a call to speak. The question is: WHAT THEN? When you get a call to do a speaking engagement, the first question you should ask the person calling is: How did you hear about me? This will help you to figure out the effectiveness of your marketing efforts. Make sure you keep … [Read more...]

There are a couple of ways you can look at a book proposal. Most first-time authors, see the book proposal process as intimidating—an unpleasant task that you’d rather avoid. However, you’ll have a much greater chance of publishing success if you look at your book proposal as a learning experience. Whether you decide to develop a book … [Read more...]

Allen Media Strategies just wrapped up our latest Media Mastery Weekend training seminar here in Washington, DC October 22nd-24th. For three intensive days, we took a small group of a dozen attendees, most of them authors, through hands-on, in-studio training in the art of how to generate, and then deliver, television and radio interviews. We … [Read more...]

Hollywood Drama 101: Fading in from black, the scene on the big screen is revealed to the viewer slowly. The first shot of the camera reveals a dimly lit room with sunlight fighting its way through dusty venetian blinds. Suddenly the camera spins gracefully scanning the walls of the room that are decorated by the parallel lines of sunlit shadows. … [Read more...]