Why Turning a Website Visitor into a Subscriber is Important

by C.F. Jackson ~ August 10th, 2009. Filed under: Publishing Basics.

Do you know about the number seven, when it comes to book marketing? To turn a web visitor into a customer it would take at least seven times to see your ad, product, and/or service to build trust and brand recognition with you.

Here’s something to think about. When an individual visits your website and leaves, it’s very likely that they won’t return, even more so without any enticing or compelling reasons to do so. Think about it. There are so many distractions just on the Internet alone. So many that we can lose our train of thought in just 90 seconds. Can you imagine remembering a website from two days ago?

The point is this: It’s very unlikely a website visitor will return. Let’s say you receive traffic of 1,000 website visitors to your website, but they leave and donít return. Think about the possible lost in profits and sales, due to the fact that they don’t come back. Look at the possibility to have converted a percentage of the visitors into new clients or customers.

Creating quality content is the popular strategy in order to keep website visitors coming back. Often times, quality content isn’t the answer. The ultimate long-term solution lies in converting a website visitor into a new subscriber so you can start building a relationship.

The ultimate goal for any website owner is this:

1. Collect names and email addresses

2. Generate Sales

Youíve generated your first sale when your visitor makes the decision to subscribe to your mailing list. Now, this is your opportunity to follow up with them and allow them to:

- Know
- Like
- Trust you

At the end of the day, the goal is to convert as many website visitors into subscribers as possible, then convert this into potential revenue as you build a strong rapport through emails.

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About The Author
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And to help you learn more about turning a website visitor into a subscriber through book marketing and internet marketing, C.F. Jackson invites you to claim your Free Membership and Free Gifts when you visit www.VirtualTutorialCenter.com.