Is there a good reason why someone should NOT self-publish their book? I have been a self-publishing advocate for many years. Until recently, I would have told you that you should always self-publish as long as you go into it with your eyes open. I’m not sure whether it’s my age, the economy, the political climate or what, but I definitely … [Read more...]
Is there a good reason why someone should NOT self-publish their book?
What is the difference between a $149 cover design and one that costs $1500?
What is the difference between a $149 cover design and one that costs $1500? The easy answer, of course, is $1351. This is one of the most debated topics in many of the online news groups, although it’s mostly debated between designers who charge the $1500 price or more as justification for their pricing. In reality there is very little visual … [Read more...]
How to Organize Your Small Book Project
Are you one of the growing number of individuals who has just one book in them? You have something to say—information to share—but you aren’t a writer and you don’t want to get involved in a complicated publishing process. Most likely, you have a niche audience. You know who they are, and you can envision the book or booklet that you … [Read more...]
Announcing: Publishing Quality Stimulus Plan
We’ve noticed a trend in this current economic climate. Increasingly, writers with unfinished manuscripts are moving them from the back burner to the front burner and turning up the heat to get them finished, published, and ready to market in hopes of creating an additional source of income. To encourage you in this entrepreneurial spirit, we at … [Read more...]
Maybe you don’t judge a book by its cover…
But everyone else does! I dare you to take the book cover challenge. Spend at least 20 minutes in to your local bookstore. Browse around different titles, picking up things that look interesting. Which ones did you pick up first? I’ll bet they were the ones with more interesting covers. Did you look at any that had one-color covers? Were there … [Read more...]
How to Market Your Book on a Shoe-String Budget
Who said strike-three and you’re out? Here’s how I beat the odds of going from a POD published author to a Multi-Award Winning Author with good sales, successful book signings, and a high internet profile. I’ve been writing ever since I can remember; but my real enjoyment for it came to me when I was in college. Later, during the "career" … [Read more...]
Why Turning a Website Visitor into a Subscriber is Important
Do you know about the number seven, when it comes to book marketing? To turn a web visitor into a customer it would take at least seven times to see your ad, product, and/or service to build trust and brand recognition with you. Here's something to think about. When an individual visits your website and leaves, it's very likely that they won't … [Read more...]
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