When I coach individuals, I ask them to do three things: Know why they have been asked to speak, understand the audience’s needs, and bring their JAZ into the room. When we know why we are the speaker, we’ll be reminded of our passion for writing the book, our experiences and unique point of view. If we “shine” the focus on the audience, we automatically feel less self conscious, which leads to less apprehension. When JAZ (joy, abundance and zest) is present, the serious “I have to be perfect” attitude fades away and we’re able to smile and enjoy the experience.