So what did you think about this year’s Book Expo America? This year Book Expo was back in New York City for the first of five consecutive years. As a New Yorker, I love the idea of not having to fly off to some exotic place like Chicago or LA but as an industry “insider”, and no nonsense type realist, I am a bit skeptical at the motive … [Read more...]
Yes, You DO Need an Editor
June 15, 2009 By Leave a Comment
I just finished compiling another issue of the SPAWN Market Update for the member area of the SPAWN website. That’s Small Publishers, Artists and Writers Network, http://www.spawn.org. In so doing, I had occasion to check publishers’ guidelines, their announced calls for submissions and their press releases telling about some innovative new … [Read more...]
The Benefits of Selling to Non- Bookstore Markets
June 15, 2009 By Leave a Comment
Special-sales marketing is the process of selling your books to individuals -- or to professional buyers -- in businesses other than bookstores. In non-bookstore marketing, a successful title is written in response to an identified need, is published in the form desired by the reader, then is properly priced, distributed and promoted directly to a … [Read more...]
Online Publicity: Economic Survival Tips You Need to Know
June 15, 2009 By Leave a Comment
There is no denying that the economy is forcing people to redesign their promotional budget. The choices authors and experts have to make when it comes to PR have to be highly effective to make each dollar count. So how does an expert decide which strategy to implement when funds are scarce and sales are so crucial? Here are five tips to consider … [Read more...]
MANAGING THE FEAR OF TALKING IN FRONT OF A GROUP OF PEOPLE
June 15, 2009 By 1 Comment
Some authors and speakers have a hard time talking in front of a group of people. As a result, here is a brief list of techniques that a person can use to help manage their fears of speaking in front of large groups of people. A person should take a deep breath and try to find something to do for a few minutes to get their mind off of the … [Read more...]
Three Steps On How To Sell Fiction Online With Keywords
June 15, 2009 By Leave a Comment
Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. … [Read more...]
#2: Why Isn’t My Website Making Money?
June 15, 2009 By Leave a Comment
A few weeks ago I took on a client and offered to help boost her sales by redesigning her website. With her previous design, which had been up for several months, she had garnered no sales. We began our experiment, and within a short period of time started receiving positive feedback from visitors, an increase in mailing list subscriptions, and … [Read more...]
Recent Comments