Successful book marketing requires that you first write a book that others want to read.  To help create that potential for success with your non-fiction book, focus on the following writing fundamentals: Objective:  What is your reason for writing the book? What do you want readers to experience while reading it, and what do you want [...]

During these bad economic times, do you still think it’s a good time to self publish a book? Normally I wouldn’t write about the same subject twice within a year but a lot has changed since I first wrote about this in the October issue. If you pay too much attention to the fear mongering [...]

All authors and freelance writers do it. Some people get paid to do it. And without it, you are risking the big R—Rejection. What is it? Editing. I’ve found over the years that editing is a process. When I edit my own work, especially a book manuscript, I go over it many, many times with [...]

Selling to exchanges The largest buyers of books of all types for the military market are the exchange services — Army & Air Force Exchange Service, Coast Guard Exchange, Navy Exchange and Marine Corps Exchange. An exchange is a discount retail store run by the military services. They are located on military bases and installations [...]

I was this close to publishing with a “subsidy” publishing house, but by Divine Intervention, I was saved. I was noodling around on the Internet when I saw a site that said, “Warning: Your book will be registered in the name of the vanity publisher and the ISBN number is not transferable. It is not [...]

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination, your website, you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Think of the right keywords as [...]

So yesterday, I shared with a few friends news of a soon-to-be-independently-published* book I’ve been working on for the past year. I received several positive responses including one which read, “you could probably actually get a real book deal for this one.” That person later added, “it could be bigger than just putting it on [...]